Shiftcam 240mm Super Zoom Ilensi Yekhamera Yeselula by Kl Chiu

Shiftcam 240mm Super Zoom Ilensi Yekhamera Yeselula by Kl Chiu is a highly esteemed winner of the very prestigious 2026 Umklomelo Wesiliva we-A' Design Award in Izinsiza Zokuthwebula Izithombe Competition Category.

IsilivaIzinsiza Zokuthwebula Izithombe· 2026

Shiftcam 240mm Super Zoom Ilensi Yekhamera Yeselula

by Kl Chiu

Umklomelo Wesiliva we-A' Design Award Winner in Izinsiza Zokuthwebula Izithombe Category

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Colors

The Design

About Shiftcam 240mm Super Zoom Ilensi Yekhamera Yeselula

I-Shiftcam 240mm Super Zoom yilensi ye-telephoto eklanyelwe amafoni eselula. Le lensi ilungiselelwe amafoni anama-module ekhamera e-periscope aphindwe ka-5, futhi inikeza ukubuka nge-optical okucishe kube ngokuphindwe ka-10. Ama-macro converter amane angafakwa esitakini aguqula lolu bude bube yifotografi ye-macro yebanga elide, kuze kufike kokuphindwe ka-40. Umzimba welensi kanye nesibambo kwenziwe nge-aluminiyamu ejikelezisiwe futhi kusebenzisa uhlelo lwe-twist-lock ukuze kunanyathiselwe ngokushesha nangokuphephile. Ingxenye engaphambili igcinwe imncane ukuze izisetshenziswa ezinozibuthe zihlale zisebenziseka ngenkathi ilensi ifakiwe. Isimo esiminyene senza ikhithi ihlale ingena ephaketheni.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Shiftcam 240mm Super Zoom Ilensi Yekhamera Yeselula iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Shiftcam 240mm Super Zoom Ilensi Yekhamera Yeselula ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Shiftcam 240mm Super Zoom Ilensi Yekhamera Yeselula iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 240mm Super Zoom Tele lets phones capture what eyes can’t: true optical reach with telephoto compression and DOF, while revealing micro-detail up close without sacrificing image quality. A 240mm Super Tele tuned for today’s 5× periscope phones delivers a ~10× optical view; four stackable macro converters turn that reach into long-range macro (up to 40×). It extends shots the phone alone can’t –wildlife, architecture, portraits, textures, and small components stay clean and sharp.
Dimensions & Packaging: 42.5 x 52.6
Tags: Mobile Lens, Mobile Camera, Mobile Photography, Telephoto Lens, Macro Photography
Production Technology: Recycled-aluminum barrel and mount are engineered around an S-Mount twist-lock for fast, repeatable seating – quick to attach, secure in use. The design language stays intentionally narrow at the first section so the MagSafe zone remains usable while the lens is mounted, letting grips and powerbanks snap on as part of a full shooting ecosystem. A compact, lightweight architecture keeps the kit pocketable and ready to shoot in seconds.
Design Challenge: The challenge was to compress super-zoom power into the smallest possible lens without sacrificing usability. It needed to stay pocketable and quick to mount, support a smooth zoom-to-macro workflow, and remain slim enough at the front to keep MagSafe accessories usable during shooting. Small, powerful, and ecosystem-ready – at the same time.
Research: Built on years of mobile optics development and deep understanding of periscope camera technology, we iterated the 240mm Super Zoom Tele through intensive in-house prototyping. Optical engineers and UX/interaction designers worked side by side, refining optics, mount geometry, and handling through real-world shooting and image comparisons. The final design resolves the core tension – size vs power vs ease. Delivering a small, powerful lens that’s quick to mount and consistent in use.
Inspiration: The request was clear: make it pocketable. Small, versatile, powerfu. Built to complement the phone as the only lens kit you’ll need. We focused on periscope-optimized optics tuned for today’s 5× tele modules in a compact, quick-mount design: low hassle, fast to deploy, ready for the moment. It’s a bring-everywhere lens for everyday shooters and creators – travel, daily walks, concerts, crowded venues – so users can frame distant faces, isolate subjects, and reveal fine textures in seconds.
Project Duration: Started April 2025, presented in IFA exhibition sep 2025, ended November 2025.
Operation Flow: The 240mm Super Zoom Tele is built for speed: twist, lock, shoot. The S-Mount twist-lock gives a clear confirmation when seated, so it’s secured and ready in seconds. Instead of swapping lenses, stack macro adapters to turn reach into long-range macro fast. Slim and MagSafe-friendly up front, it stays pocketable between shots. Quick to mount, quick to adapt, so the shot happens before the moment passes. The flow stays simple: lock, stack, capture farther frames and closer textures.
Team Members: Benson KL Chiu
Armand van Oord
Image Credits: Armand van Oord