Mountain River and Sage Ukupakishwa Kwesethi Yesipho Se-Baijiu by Yao Wu

Mountain River and Sage Ukupakishwa Kwesethi Yesipho Se-Baijiu by Yao Wu is a highly esteemed winner of the very prestigious 2026 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2026

Mountain River and Sage Ukupakishwa Kwesethi Yesipho Se-Baijiu

by Yao Wu

Client: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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The Design

About Mountain River and Sage Ukupakishwa Kwesethi Yesipho Se-Baijiu

I-Mountain River and Sage ngumklamo wokupakishwa kwesethi yesipho ye-baijiu, uphuzo lwesiShayina olucwengisiwe. Umgqumo wangaphandle wenziwe ngephepha lobuciko elimhlophe elingacwebezeli elinephethini eligxivizwe nge-foil yethusi ngendlela elula. Ngaphakathi, ibhokisi lesitayela se-codex lokhuni olwenziwe ngobuchwepheshe olunombhalo we-oki livuleka njengencwadi. Isivalo sangaphakathi sembuleka sibe umfanekiso obanzi weNtaba iTai noMfula oPhuzi, ophrintwe ephepheni elinokuthinteka, ozungeza amabhodlela amathathu nesitifiketi. Umklamo uthatha kwifilosofi yendawo yamasiko yeSifundazwe saseShandong. Indlela elula futhi yesimanje ithatha indawo yesitayela sakudala esivamile ekupakishweni kotshwala.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Mountain River and Sage Ukupakishwa Kwesethi Yesipho Se-Baijiu iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Mountain River and Sage Ukupakishwa Kwesethi Yesipho Se-Baijiu ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Mountain River and Sage Ukupakishwa Kwesethi Yesipho Se-Baijiu iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Dimensions & Packaging: Length 300mm x Width 240mm x Height 190mm
Tags: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Production Technology: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Design Challenge: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Research: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Inspiration: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Project Duration: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Operation Flow: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Patents: /
Team Members: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
Image Credits: /