SugarLady Ladies Brand Pop-up Store Umsebenzi Oyinhloko Wangaphakathi Wesitolo Se-Popup by Prism Design is a highly esteemed winner of the very prestigious 2017 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IsilivaIngaphakathi· 2017

SugarLady Ladies Brand Pop-up Store Umsebenzi Oyinhloko Wangaphakathi Wesitolo Se-Popup

by Prism Design

Client: Prism Design

Umklomelo Wesiliva we-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Umsebenzi Oyinhloko Wangaphakathi Wesitolo Se-Popup

I-SugarLady iyisakhiwo sangaphakathi sesitolo se-pop-up esakhelwe uphawu lwezingubo zabesifazane e-Shanghai, e-China. Ikristali kashukela lisetshenziswa njengesihloko esiyinhloko, sihlanganisa ingaphakathi negama lophawu. Iseli ngayinye yokuboniswa yakhiwe ngohlaka lwensimbi olumbozwe ngeshidi lenayiloni yezimboni. Amaphaneli e-LED angu-600 ngo-600 amamilimitha akhanyisa amaseli ngaphakathi, ngakho iyunithi ngayinye ikhanya kancane. Amaseli alula futhi akhephuzeka, ngakho angahlanganiswa, ashintshwe indawo futhi ahlanganiswe kabusha ezindleleni eziningi. Indawo yonke ingu-6 ngo-10 wamamitha futhi ihlanganisa igumbi lokulinganisa.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

SugarLady Ladies Brand Pop-up Store Umsebenzi Oyinhloko Wangaphakathi Wesitolo Se-Popup iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. SugarLady Ladies Brand Pop-up Store Umsebenzi Oyinhloko Wangaphakathi Wesitolo Se-Popup ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. SugarLady Ladies Brand Pop-up Store Umsebenzi Oyinhloko Wangaphakathi Wesitolo Se-Popup iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI