Vinicola Cherchi Ukwakhiwa Kwamalebula Wewayini by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IsilivaUkupakisha· 2017
Vinicola Cherchi Ukwakhiwa Kwamalebula Wewayini
by Giovanni Murgia - Redfish Adv
Client: Vinicola Cherchi
Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category
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The Design
About Vinicola Cherchi Ukwakhiwa Kwamalebula Wewayini
Okokuwina okuwumlando eSardinia, kusukela ngo-1970, kwaklanyelwe ukwenziwa kabusha kwamalebula we-The Classics wines line. Ukutadisha amalebula amasha abefuna ukugcina ukuxhumeka nesiko elilandelwa yinkampani. Ngokungafani namalebula wangaphambilini bekusebenza ukunikeza ukuthinta kwe-elegance okuhamba kahle nekhwalithi ephezulu yeewayini. Ngoba amalebula ubesebenza nenqubo yeBraille eletha ubuhle nezitayela ngaphandle kokukala. Iphethini yezimbali isuselwe ekucacisweni kwemidwebo yesonto eliseduze leSanta Croce e-Usini, okubuye kube yilogo logo yenkampani.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Vinicola Cherchi Ukwakhiwa Kwamalebula Wewayini iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Vinicola Cherchi Ukwakhiwa Kwamalebula Wewayini ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Vinicola Cherchi Ukwakhiwa Kwamalebula Wewayini iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
- Dimensions & Packaging
- Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
- Tags
- wine, labels,
- Production Technology
- For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
- Design Challenge
- The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use. - Inspiration
- The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
- Project Duration
- Project started in December 2015 and finished in April 2016 in Olmedo (SS)
- Team Members
- Art Director: Giovanni Murgia
- Image Credits
- Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene
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