Camel Robot Umsebenzi Wobuciko Bedijithali by Edu Torres

Camel Robot Umsebenzi Wobuciko Bedijithali by Edu Torres is a highly esteemed winner of the very prestigious 2020 Umklomelo Wegolide we-A' Design Award in Amagrafikhi Ekhompyutha Competition Category.

IgolideAmagrafikhi Ekhompyutha· 2020

Camel Robot Umsebenzi Wobuciko Bedijithali

by Edu Torres

Client: Camel

Umklomelo Wegolide we-A' Design Award Winner in Amagrafikhi Ekhompyutha Category

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Colors

The Design

About Camel Robot Umsebenzi Wobuciko Bedijithali

I-Camel Robot ingumsebenzi wobuciko bedijithali ohumusha kabusha ilogo yebhrendi njengesilwane serobhothi. Isithombe sakhiwe njengemodeli enezinhlangothi ezintathu (3D) futhi sakhiqizwa ngesixazululo esiphezulu ukuze siphrintwe futhi siboniswe ezindaweni zemibukiso nezamahhovisi. Izinkomba zathathwa emishinini yezimboni, kwirobhothikhi nakwinganekwane yesayensi. Umzimba uvuleke ngokwengxenye, ngakho izintambo zangaphakathi kanye nomthombo wamandla kuhlala kubonakala. Iphalethi yombala oluhlaza okwesibhakabhaka ongathathi hlangothi nemibala emnyama igcina ukunakwa kusesimweni esiyinhloko sesithunzi. Izinga lemininingwane lilinganisiwe ukuze lihlale likholeka futhi kube lula ukulifunda.

The Recognition

About the Umklomelo Wegolide we-A' Design Award

Camel Robot Umsebenzi Wobuciko Bedijithali iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Camel Robot Umsebenzi Wobuciko Bedijithali ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Camel Robot Umsebenzi Wobuciko Bedijithali idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.