Seotun Saram Isixhumanisi Sohlelo Lweselula by Donggyun Kang

Seotun Saram Isixhumanisi Sohlelo Lweselula by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Umklomelo Wensimbi we-A' Design Award in Iselula Competition Category.

InsimbiIselula· 2020

Seotun Saram Isixhumanisi Sohlelo Lweselula

by Donggyun Kang

Client: Seotun Saram

Umklomelo Wensimbi we-A' Design Award Winner in Iselula Category

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Colors

The Design

About Seotun Saram Isixhumanisi Sohlelo Lweselula

Seotun Saram siyisixhumanisi sohlelo lweselula esixhumanisa abantu abadinga ukwelulekwa ngokwengqondo nabeluleki abaqeqeshiwe futhi abanekhono. Igama lisho umuntu ongakabi nekhono, futhi lolu sizo lulandela umqondo wokuthi wonke umuntu uqala engakabi nekhono. Kunenganekwane echaza inqubo yokwelulekwa ngendlela elula kubasebenzisi abangajwayele ukwelulekwa. Kuvela abalingiswa ababili kule ndaba: uSeotun, umuntu ozula efuna ukwelulekwa, kanye noGobukki, umeluleki ohamba kancane kodwa othenjwayo. Izici zamaphepha afudumele, imibala eluhlaza yasebusuku njengesibhakabhaka kanye nezithonjana ezidwetshwe ngesandla zakha isithombe sokubukwa salolu hlelo.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Seotun Saram Isixhumanisi Sohlelo Lweselula iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Seotun Saram Isixhumanisi Sohlelo Lweselula ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Seotun Saram Isixhumanisi Sohlelo Lweselula iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim