Yum Rob Primary Function: Ingaphakathi Lendawo Yokudlela ngu-Zhidong Du

Umdwebo Yum Rob Primary Function: Ingaphakathi Lendawo Yokudlela ngu-Zhidong Du ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ingaphakathi.

IsilivaIngaphakathi· 2020

Yum Rob Primary Function: Ingaphakathi Lendawo Yokudlela

ngu Zhidong Du

Iklayenti: MET Creative Brand

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ingaphakathi

33,260

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#95774

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Yum Rob Primary Function: Ingaphakathi Lendawo Yokudlela

I-Yum Rob iyindawo yokudlela ehlakaniphile enendikimba edolobheni laseHengshui. Ingaphakathi lisabalele emamitheni angu-450 amakota futhi lilandela isitayela sesimanje nesilula. Umnyango usebenzisa umumo womjikelezo othathwe esithombeni serobhothi lomkhiqizo, ozungezwe insimbi engagqwali eyisibuko. Izindonga eziyisibuko emaceleni amathathu ephasishi elingaphakathi zidala indawo yokudlula ekuqinisayo. Iziqephu zokukhanya ezinemibala kanye nezibani zefayibha ye-optical ophahleni zibumba isimo esibonwa ngamehlo. Indawo yokulinda inezihlalo ezinamathebhu aqondisa ukunyakaza futhi abamba izivakashi eziningi. Ukukhanyiswa kwezithombe okwe-panoramic kuphelelisa indawo yokudlela.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Yum Rob Primary Function: Ingaphakathi Lendawo Yokudlela iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Yum Rob Primary Function: Ingaphakathi Lendawo Yokudlela ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Yum Rob Primary Function: Ingaphakathi Lendawo Yokudlela iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Izilinganiso Nokupakisha: The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Amathegi: Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Ubuchwepheshe Bokukhiqiza: The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Inselele Yokudweba: The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Ucwaningo: As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Ugqozi: The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Ubude Bephrojekthi: The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Ukuhamba Kokusebenza: The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Amapathenti: Copyrights belong to Zhidong Du, 2019.
Amalungu Eqembu: Zhidong Du
Ailing Xu
Amakhredithi Ezithombe: Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.