Zongyinei Primary Function: Ukwakhiwa Kwangaphakathi Kwendawo Yokudlela by Jianing Cui

Zongyinei Primary Function: Ukwakhiwa Kwangaphakathi Kwendawo Yokudlela by Jianing Cui is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IsilivaIngaphakathi· 2020

Zongyinei Primary Function: Ukwakhiwa Kwangaphakathi Kwendawo Yokudlela

by Jianing Cui

Client: MET Creative Brand

Umklomelo Wesiliva we-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About Zongyinei Primary Function: Ukwakhiwa Kwangaphakathi Kwendawo Yokudlela

I-Zongyinei yindawo yangaphakathi yendawo yokudlela yesitayela sase-Hong Kong etholakala e-Shanghai. Umklamo umboza amamitha angu-300 amaskwele futhi usebenzisa uhlelo oluvulekile oluhlukanisa futhi luxhumanise izindawo ukuze zifanele izidingo ezahlukene zokudla. Izimo ezingama-arch zisebenza kuyo yonke indawo njengesihloko esihlanganisayo, okuhlanganisa i-arch enemibala ekungeneni. Ipinki ye-coral ngumbala oyinhloko, ohlanganiswe nemininingwane eluhlaza okwesibhakabhaka sikapikoko kanye netshe elinesixhumana esisimo esimnyama nesimhlophe. Izibuko, imigqa yensimbi kanye nezintambo zokukhanya ezifihliwe zelula indawo ngokubukeka. Amaphaneli odonga anesimo kanye nezibani ezindala zengeza ukujula kanye nomoya othandekayo.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Zongyinei Primary Function: Ukwakhiwa Kwangaphakathi Kwendawo Yokudlela iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Zongyinei Primary Function: Ukwakhiwa Kwangaphakathi Kwendawo Yokudlela ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Zongyinei Primary Function: Ukwakhiwa Kwangaphakathi Kwendawo Yokudlela iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When it comes to Hong Kong style restaurants, the memory is full of neon flashing, big character signs and noisy air in the market. This Hong Kong style restaurant combines beauty and taste, and elegance is its characteristic. Fresh decoration, psychedelic lighting, ambiguous atmosphere, full of flowers and so on, each angle reflects the dreamlike gorgeous luster. The delicate and romantic theme brings new catering experience to the diners.
Dimensions & Packaging: The project covers a total of 300 square meters. Open interior pattern design, makes use of interspersion and differentiation between spaces, smooth moving lines and functions, to meet the diversified dining needs of customers. The combination of bright mirror and metal lines inadvertently exudes a dramatic sense of space extension, which can activate the expression of space spirit and create a post-modern luxury experience.
Tags: Interior, Restaurant, Hongkong Style, Fashion, Immersive, Young, Fresh, Arch
Production Technology: In terms of color matching, the fresh and natural coral powder is applied to the expression of space , creating a sweet and romantic atmosphere. Decorated with exquisite peacock blue and large area of black-and-white texture stone, the combination of hardness and softness shows the unique temperament of modern women's self-reliance, elegance and charm.
Design Challenge: In order to weaken the commercial atmosphere of the space, and enhance the artistry and experience sense, so as to make the communication and interaction between the brand and customers easier, the designer cleverly designed the words directly attacking the heart on the wall and each column. Just like the declaration of "18 years old today", it matches with the retro lamps with smooth lines, decorates the space atmosphere, and greatly enhances the brand identification.
Research: With the combination of the circular mirror and the hidden edge light belt, while expanding the visual space, the crisscross between the light and shadow and the virtual and real lines, such as the veil covering the surface, adds few mystery to the quiet, and makes the space present different atmosphere every moment.
Inspiration: After fully exploring and analyzing the relationship between space and brand, the designer finally extracts the arched image as the thread throughout the whole space to seek the harmonious coexistence of artistic sense and commercialization. The colorful arch design at the front of the door can capture the hearts of female customers instantly.
Project Duration: The project started in May 2019 in Shanghai and finished in September 2019 in Shanghai.
Operation Flow: The orderly arrangement of wall modeling, it increases the three-dimensional effect, breaks the monotony and lightness brought by large area of solid color, and brings extraordinary visual experience for the whole appearance.
Patents: Copyrights belong to Jianing Cui, 2019.
Team Members: Jianing Cui
Weizheng Yin
Nan Jiang
Image Credits: Image #1: Photographer Yiwen Xu, Dining Area, 2019.
Image #2: Photographer Yiwen Xu, Waiting Area, 2019.
Image #3: Photographer Yiwen Xu, Dining Area, 2019.
Image #4: Photographer Yiwen Xu, Dining Area, 2019.
Image #5: Photographer Yiwen Xu, Dining Area, 2019.