Project Yellow Ukubonwa Kwe-Ip by Yu Chen

Project Yellow Ukubonwa Kwe-Ip by Yu Chen is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Amagrafikhi Ekhompyutha Competition Category.

IsilivaAmagrafikhi Ekhompyutha· 2020

Project Yellow Ukubonwa Kwe-Ip

by Yu Chen

Client: Hubei University of Technology

Umklomelo Wesiliva we-A' Design Award Winner in Amagrafikhi Ekhompyutha Category

73,439

Verified Award Winner

Verify Award Status for #98998

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Project Yellow Ukubonwa Kwe-Ip

I-Project Yellow yiphrojekthi yobuciko ebanzi eyakha umqondo obonakalayo wezinto zonke uphuzi. Ngokusho kombono osemqoka, kuzokhonjiswa imibukiso emikhulu yangaphandle emadolobheni ahlukahlukene, bese kukhiqizwa uchungechunge lwezinto ezitholwayo namasiko ngesikhathi esisodwa. Njenge-IP ebonakalayo, i-Project Yellow inesithombe esibonakalayo esicindezelayo nohlelo lombala onamandla wokwenza umbono okhiye ohlangene, owenza abantu bangalibaleki. Ilungele ukukhushulwa okukhulu okuku-inthanethi nokungaxhunyiwe ku-inthanethi, kanye nokuphuma kokuphuma kokubonakalayo, kuyiprojekthi eyingqayizivele yokwakhiwa.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Project Yellow Ukubonwa Kwe-Ip iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Project Yellow Ukubonwa Kwe-Ip ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Project Yellow Ukubonwa Kwe-Ip iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen