Fido Dido House by 7UP Free 体驗式品牌裝置 by PepsiCo Design and Innovation

Fido Dido House by 7UP Free 体驗式品牌裝置 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 活動設計 Competition Category.

銅活動· 2020

Fido Dido House by 7UP Free 体驗式品牌裝置

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award 銅獎 Winner in 活動 Category

23,818

Verified Award Winner

Verify Award Status for #100578

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fido Dido House by 7UP Free 体驗式品牌裝置

Fido Dido之屋係一個為期兩日、於倫敦科文特花園（Covent Garden）舉行嘅品牌裝置。呢個設計將Fido Dido呢個角色黑白二維嘅世界，轉化成一個立體嘅三維空間。訪客可以喺唔同主題區域中穿梭遊走，包括擺滿佢標誌性造型服飾嘅衣櫃，以及擺放住Fido Flakes嘅廚房儲物間。其他特色仲包括一個用嚟降溫嘅雪欃區、供人休息嘅吊床、互動塗鴉牆、輕鬆舒緩嘅音樂，以及產品試用環節。呢個多感官體驗嘅場景，邀請嘉賓盡情放鬆，同時將整個活動嘅宣傳信息生動地呈現出嚟。

The Recognition

About the A' Design Award 銅獎

Fido Dido House by 7UP Free 体驗式品牌裝置是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Fido Dido House by 7UP Free 体驗式品牌裝置將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Fido Dido House by 7UP Free 体驗式品牌裝置出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Read the Press Release