金 活動 · 2020
Game Fuel PRO-AM Consumer Experience 現場活動設計
by PepsiCo Design and Innovation
- A' Design Award 金獎 2020 in 活動
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 104,928
- Verification code 764F29CB14 · Verify this award
Colors
About Game Fuel PRO-AM Consumer Experience 現場活動設計
Game Fuel PRO-AM係一個為飲品品牌打造嘅現場遊戲活動，並向家中觀眾直播。呢個活動將職業電競選手同名人配對，展示全新嘅二對二遊戲模式，並推出全新嘅飲品罐裝。攝影棚場景以紅色同藍色燈光佈置，呼應產品嘅核心色彩，營造戲劇性效果，同時區分兩支隊伍。大膽嘅字體設計配合強烈嘅色彩，令空間展現出對遊戲文化嘅現代詮釋。整個場景設計確保喺直播畫面上清晰易睇。
About the A' Design Award 金獎
Game Fuel PRO-AM Consumer Experience 現場活動設計是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Game Fuel PRO-AM Consumer Experience 現場活動設計將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Game Fuel PRO-AM Consumer Experience 現場活動設計激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Press Kit
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
