Zhangyan Country Living Festival 展覽空間 by Tongji Tiandi Neili Lab

Zhangyan Country Living Festival 展覽空間 by Tongji Tiandi Neili Lab is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 活動設計 Competition Category.

銀活動· 2021

Zhangyan Country Living Festival 展覽空間

by Tongji Tiandi Neili Lab

Client: Tongji Tiandi-Neili Lab

A' Design Award 銀獎 Winner in 活動 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhangyan Country Living Festival 展覽空間

張堰鄉村生活節係一個為上海鄉郊活動而打造嘅展覽空間。整個佈局由舊貨櫃箱組成，透過錯落、堆疊、交錯同旋轉，塑造出唔同主題嘅區域。其中一組貨櫃圍合出論壇區，另一組就界定出市集區。設計仲運用咗本地棄置嘅資源，例如木材、稻草同蘆葦。視覺識別跟隨孟菲斯風格，抽象化咗當地嘅山、水、魚、橋等元素。活動空間佔地5000平方米。

The Recognition

About the A' Design Award 銀獎

Zhangyan Country Living Festival 展覽空間是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Zhangyan Country Living Festival 展覽空間將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Zhangyan Country Living Festival 展覽空間是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Dimensions & Packaging: The visual system design includes 5000 square meters of activity space.
Tags: Innovation，sustainable，Memphis，integrating design
Production Technology: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Design Challenge: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Research: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspiration: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Project Duration: The project started in August 2019 in Shanghai and finished in November 2019.
Operation Flow: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Team Members: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang