Problue Annual Posters 海報 by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 攝影設計 Competition Category.
銀攝影· 2020
Problue Annual Posters 海報
Client: JBBC Branding Consultancy
A' Design Award 銀獎 Winner in 攝影 Category
Verified Award Winner
Verify Award Status for #101059The Design
About Problue Annual Posters 海報
Problue年度海報系列係為一個潛水品牌而創作嘅一系列印刷海報。每張海報都展示一位模特兒同時著住時尚都市服裝同潛水衣,令日常生活同潛水之間嘅過渡變得可見。灰藍色運用喺男士身上以顯優雅,紅色就運用喺女士身上。迷彩腳蹼象徵住都市生活嘅節奏。海報刻意安排咗多重對比,例如快與靜、日常服裝同潛水衣、順滑與鋒利。每張海報尺寸為420乘594毫米。
The Recognition
About the A' Design Award 銀獎
Problue Annual Posters 海報是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Problue Annual Posters 海報將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Problue Annual Posters 海報是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
- Dimensions & Packaging
- W 420mm x H 594mm
- Tags
- Diving, City Life, Active, Fashion, Transition, Problue, Hero
- Production Technology
- Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
- Design Challenge
- The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
- Research
- JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
- Inspiration
- The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
- Project Duration
- The project started in June 2019 and finished in Nov 2019 in Taiwan.
- Operation Flow
- Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
- Team Members
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - Image Credits
- Jblossom Branding Consultancy Co., Ltd
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