Beyond the Blue 書籍 by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 印刷設計 Competition Category.

銀印刷· 2020

Beyond the Blue 書籍

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award 銀獎 Winner in 印刷 Category

33,168

Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue 書籍

《Beyond the Blue》係一本講海洋環境問題嘅書。每一章都用一塊獨特嘅色卡作引子，展現海洋唔同嘅面貌。綠色色卡代表健康嘅海底森林，紅色色卡就代表被鯨魚鮮血染紅嘅大海。書中運用色彩作為一種簡單而通用嘅方式，向各個年齡層嘅讀者解釋複雜嘅環境議題。本書尺寸為187毫米乘245毫米，共90頁。印刷採用大豆油墨印於100克啞面紙上，並以線裝方式裝訂，減少膠水嘅使用。

The Recognition

About the A' Design Award 銀獎

Beyond the Blue 書籍是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Beyond the Blue 書籍將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Beyond the Blue 書籍是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam