Pavomea Dessert Store 甜品品牌形象設計 by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 平面設計 Competition Category.
銅平面· 2020
Pavomea Dessert Store 甜品品牌形象設計
by Jansword Zhu
Client: Jansword zhu
A' Design Award 銅獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #101355The Design
About Pavomea Dessert Store 甜品品牌形象設計
Pavomea甜品店係一個結合品牌形象同空間設計嘅項目，主打將甜品、小食同藝術元素融合喺一齊嘅甜品品牌。呢個概念源自德國色彩理論家歌德，佢深入研究色彩學問，並且發展出一個六邊形色輪。標誌設計可以轉換成三種模式，用嚟表達棱鏡嘅意念，同時喺線條同形狀之間增添對比效果。純白色嘅配色方案呈現出全色系嘅主題。包裝設計採用紙質結構，而燈具設計則運用亞加力（壓克力）物料。「光」呢個意念貫穿成個品牌系統同店舖室內設計。
The Recognition
About the A' Design Award 銅獎
Pavomea Dessert Store 甜品品牌形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Pavomea Dessert Store 甜品品牌形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Pavomea Dessert Store 甜品品牌形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We picked up the great German chromatist Goethe as the brand soul, because he is the one who discovered the residue, developed the hexagon color chrome.
- Tags
- Art, Dessert, Light, Pure, Prism, hexagon, Goethe
- Production Technology
- Paper structure(package) , Acrylic structure(lamp design)
- Design Challenge
- Control the quality of all the material.
- Research
- Research of Goethe.
- Inspiration
- The logo can transfer into three modes to emphasize the concept of prism and show more contrast of lines and shapes. The design goes to a pure white color scheme to present its panchromatic feature.
- Project Duration
- The project started in September 2018 and finished in December 2018 in Beijing.
- Operation Flow
- From the Concept of "Light" to the branding system and space design.
- Patents
- Copyrights belong to Pavomea, Jansword Zhu and Zhang Wenliang.
- Team Members
- Art Director: Jansword Zhu
Account Manager: Yuan Chang
Space Design: Zhang WenLiang
Consultant: Ricky Gao
Consultant: Angela Zhou
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