Women of Wonder University 品牌形象设计 by Salvita Bingelyte

Women of Wonder University 品牌形象设计 by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2020

Women of Wonder University 品牌形象设计

by Salvita Bingelyte

Client: Salvita Design

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #102027

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Women of Wonder University 品牌形象设计

Women of Wonder University 係為一個為期十二週嘅課程而創作嘅品牌形象，呢個課程旨在幫助女性為未來嘅工作同生活平衡做好準備。品牌形象將「Women of Wonder」嘅首字母組合成簡短嘅詞語「WoW」，以粗體字呈現。粉紅色代表女性特質同機遇，淺藍色代表開放同視野，深藍色則代表信任同知識。彩色標誌用喺白色背景上，而白色標誌就用喺鮮艷色彩嘅背景上。呢個設計為平台帶嚟高度嘅可見性同活力。

The Recognition

About the A' Design Award 銅獎

Women of Wonder University 品牌形象设计是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Women of Wonder University 品牌形象设计將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Women of Wonder University 品牌形象设计出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge: To create a logo for a future women university that would stand apart from the regular universities.
Research: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration: Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits: Copywriter Erin Hope Stevens