K11 Musea 購物商場 by K11 Musea is a highly esteemed winner of the very prestigious 2020 A' Design Award 白金獎 in 室內空間及展覽設計 Competition Category.

白金室內· 2020

K11 Musea 購物商場

by K11 Musea

Client: New World Development Company Limited

A' Design Award 白金獎 Winner in 室內 Category

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Colors

The Design

About K11 Musea 購物商場

K11 Musea係一個位於香港尖沙咀海濱嘅購物商場室內設計。呢座樓高十層嘅零售及藝術綜合大樓，總樓面面積達110萬平方呎。項目中心係一個高35米、名為Opera Theatre嘅中庭，天花裝設咗1,800盞可編程射燈，營造出繁星銀河嘅效果。扶手電梯上方嘅雕塑靈感源自本地榕樹嘅板根。表面飾以手工打造嘅青銅同粗獷質感嘅塗裝。設計會收集雨水用作灌溉，並採用海水冷卻嘅無油空調系統，以減少能源消耗。

The Recognition

About the A' Design Award 白金獎

K11 Musea 購物商場是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。K11 Musea 購物商場展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。K11 Musea 購物商場是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K11 reinvigorate the mall together with 100 creative powers hailing from different disciplines and cultures, to make K11 MUSEA the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of culture into the new consumer’s daily life.

At the core is a 35m high atrium dubbed Opera Theatre, which features hundreds of 1,800 programmable spotlights to resemble a galaxy, evoking curiosity and creativity, taking the form of a galaxy and mysterious body of stars.
Dimensions & Packaging: Total floor area is 1.1m sqft
Tags: K11, Art, K11 Musea, A galaxy of creativity, Victoria Dockside, 100 creative powers, Adrian Cheng
Production Technology: In order to create the sparkling galaxy in the Opera Theatre, we identify each light and adjusting their illumination one by one through a diverse range of lighting intensities.

The interior is cladded in handcrafted palettes of rich bronze and rustic paintwork by local artist.

The project gained LEED Gold and BEAM Plus Gold Standard. Rainwater harvesting provides full of irrigation water, while seawater cooled, oil free heating, ventilation and air con. system reduces energy consumption.
Design Challenge: The main challenge is to have everyone buy in on the new concept of cultural retail, and that they are building a manor house not a mall. Every artist, designer and architect has their own creative vision and way of working, so the curation was not exactly easy. Also, we had to bring all of them together to form one cohesive and seamless ecosystem that is more than K11 MUSEA, but also the wider Victoria Dockside.
Research: Conceived as a Silicon Valley of Culture, the design team was assembled by K11 founder Adrian Cheng and forms part of the 100 creative powers involved in shaping the dialogue in the district and sets to defy traditional concepts of retail design. K11 MUSEA is the result of an international cultural exchange, where cross discipline and cross border practices in art, craft, culture, architecture, interior design, technology gastronomy and sustainability worked in tandem.
Inspiration: Much more than just a place to shop, it celebrates culture, art and design. The inspiration was for it to be A Muse by the Sea. Meticulously positioned lights line the ceiling of the Opera Theatre, creating a galaxy of creativity. The Ball feature serves as a focal point for the viewer, whilst furthering the illusion of looking up into space. Meanwhile, the sprawling sculpture stretching over the escalator is reminiscent of the famous buttress roots from Hong Kong banyan trees.
Project Duration: K11 has spent ten years from 2009 to 2019 considering almost every detail of his bold new ten-storey retail-and-art complex, designed to appeal to brand-savvy millennial. K11 Musea is the last segment of the ambitious US2.6b Victoria Dockside cultural district on a 28 hectare site on the Tsim Sha Tsui waterfront.
Operation Flow: K11 founder Adrian Cheng reinvigorate the district together with 100 creative powers hailing from different disciplines and cultures, to make K11 Musea the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of cultures into the new consumer daily life. People come here to be inspired and to learn.
Team Members: MasterMind: Adrian Cheng (Founder of K11 Group and Executive Vice-Chairman of New World Development)

Design Firm: K11 collaborate with AB concept, KPF, Laab & Speirs and Major
Image Credits: Edmon Leong