Catzz 貓床 by Mirko Vujicic is a highly esteemed winner of the very prestigious 2020 A' Design Award 白金獎 in 寵物護理設計 Competition Category.

白金寵物護理· 2020

Catzz 貓床

by Mirko Vujicic

Client: Mirko Vujicic

A' Design Award 白金獎 Winner in 寵物護理 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Catzz 貓床

在設計Catzz貓床時，靈感來自貓和主人的需求，並且需要統一功能，簡單性和美觀性。在觀察貓的過程中，它們獨特的幾何特徵啟發了這種清晰可辨的形式。貓的用戶體驗中融入了一些典型的行為模式（例如，耳朵運動）。另外，要牢記所有者的目的，目的是製造一種可以定制和驕傲展示的家具。此外，重要的是確保易於維護。所有這些都使時尚，幾何設計和模塊化結構成為可能。

The Recognition

About the A' Design Award 白金獎

Catzz 貓床是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。Catzz 貓床展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。Catzz 貓床是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catzz cat bed relies on clean and contemporary design, which is the result of careful thinking and research in order to make a perfect combination of functionality, content and form. The modularity of the product enables personalization, reconfiguration, easy maintenance and conveniently flat packaging.
Dimensions & Packaging: Product dimensions:
Width: 570 mm
Depth: 580 mm
Height: 610 mm

Triangular module (equilateral triangle) specifications:
Edge dimension: 288 mm
Thickness: 11 mm
Tags: cat bed, pet furniture, pet supplies, cat toys
Production Technology: Triangular modules are made from felt pieces and plastic plates, all cut by a laser. Two felt pieces are glued to a plastic plate in the middle, and the hems of felt pieces are sewn. Each module corner has a snap fastener stud attached. Assembly connectors, made from metal by cutting and bending, have snap fastener sockets attached. Modules used for "ears" do not have a plastic plate, but only two pieces of felt sewn together, and have fabric connectors because the "ears" need flexibility.
Design Challenge: After the research, a clear need for a cat bed that assembles and disassembles easily, but is sturdy at the same time, arose. The challenge was not to use any screws and to avoid using tools. I needed something simple. Therefore, I opted for snap fasteners to connect the triangular modules reliably and plastic plates to strengthen them within, making modules thin and sturdy. As a result, those modules can fit into a flat packaging which is simple to transport.
Research: The purpose of the research was to gain insight into cat owners' needs and wishes regarding cat furniture and toys. First, a survey was conducted in March, 2019. The total of 250 participants completed the survey anonymously. The results showed that most participants valued these characteristics most (in decreasing order): ease of cleaning, ability to personalize it, contemporary design, and reasonable price. Secondly, using prototypes, the functionality and ergonomics were tested.
Inspiration: I was inspired by my own cat in terms of both form and function. Distinct geometry in my cat facial features guided the form of design, whereas her movement and behavior inspired the interactive aspect. The material was chosen to fit the cat needs for a warm and snugly environment, which felt provides. Knowing that cats are always on the lookout for the perfect hiding and resting spot and that their preferences vary, it was important for me to provide the possibility for adaptation.
Project Duration: The idea was born in Belgrade, in the beginning of 2019. It was followed by numerous sketches and mock-up models, and searches for different kinds of materials. In September 2019, after having finalized the design, I made the prototype. The prototype enabled an insight into the product's minor flaws, which were dealt with. Afterwards, technical specifications and production technology were defined in January 2020.
Operation Flow: Catzz cat bed can be easily disassembled if needed to be washed, transported or reconfigured. It comes in different colors so that it can match the cat color or complement the space. Also, it can be transformed in three variants to fit the cat personality and needs (e.g. more or less privacy or warmth). It comes with a cat toy tied to Catzz cat bed ear by an elastic string, which makes the ear move when the cat plays with the toy, and if there is more than one cat, they can join the play.