Alignment to Air 3D動畫 by Jin Jeon is a highly esteemed winner of the very prestigious 2020 A' Design Award 白金獎 in 電影設計 Competition Category.

白金電影· 2020

Alignment to Air 3D動畫

by Jin Jeon

Client: Jin Jeon(J2Motion)

A' Design Award 白金獎 Winner in 電影 Category

1,489,140
Verified Award Winner
Verify Award Status for #103479

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Alignment to Air 3D動畫

對於創意字母動畫，Jin以字母A開頭。在概念步驟中，他試圖看到更多活躍的情緒反映出他的哲學，該哲學既活躍又組織。在此過程中，他想出了一些矛盾的詞，以某種方式完全代表了他的想法，例如與空氣對齊，這是該項目的標題。考慮到這一點，動畫在第一個單詞上呈現了更加精確和精緻的時刻。另一方面，這最終以相當靈活和寬鬆的氛圍來體現最後一個字母。

The Recognition

About the A' Design Award 白金獎

Alignment to Air 3D動畫是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。Alignment to Air 3D動畫展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。Alignment to Air 3D動畫是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As for the personal experimental projects, when starting with the alphabet, A for the typography animation, Jin just came up with the conflicting words in some way such as Alignment to Air which is the title of this project. With that in mind, the animation presents more precise and elaborate moments for the first word.
On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter.
Dimensions & Packaging: 1 Video, 29 Seconds, 1080 x 1080 Pixels
Tags: 3D Animation, Motion Design, Mograph, 36Days of Type, A, Photorealistic Rendering
Production Technology: Maxon Cinema 4D for 3D Software
Octane for Render Plugin
Adobe Creative Cloud such as After Effects, Premier Pro, Photoshop, Illustrator, and Audition for Retouch and Composite Tool
Design Challenge: As for the modeling and texturing, it required a great effort to create and map in that this project comes with sophisticated abstract shapes with many layers of them. On top of that, animating was a hard task as well to match up with the complicated geometric forms.
Research: Before diving into gathering reference for the animation, Jin was trying to set the project title first which is Alignment to Air. With the title, he was gathering a wide variety of related images and videos via Google, Pinterest, Behance, Dribble, and Vimeo. Depending on the words, the vibe of the graphics was totally different in that the Alignment comes with more organized and systematic visuals, while the Air literally presents relaxed and easy things.
Inspiration: Many designers are recently working on 36 days, weeks, months of type projects to broaden their perspective and improve skills. Those creatives give Jin much inspiration all the time, and He has also been diving into this. While designers out there usually create this project with either static image or just quite short moving sequences, He likes to make one of a kind animations which could stand for more meaningful moments beyond just the beauty of design.
Project Duration: The project started in March 2020 in New York City and it's an ongoing work via social media and personal online portfolio.
Operation Flow: This animation catches people eyes on the transformation of the alphabet, A by showing its dynamic performance with various visual effects.
Team Members: Jin Jeon(J2Motion): Director, Designer, Animator, Compositor
Image Credits: Image: Jin Jeon(J2Motion)
Video: Jin Jeon(J2Motion)
Sound: Jin Jeon(J2Motion), Motion Array