Grundig Heinzelmann Limited Edition 宣傳動畫影片 by Digital Panorama is a highly esteemed winner of the very prestigious 2021 A' Design Award 白金獎 in 電影設計 Competition Category.
白金電影· 2021
Grundig Heinzelmann Limited Edition 宣傳動畫影片
Client: Digital Panorama
A' Design Award 白金獎 Winner in 電影 Category
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- Verified Award Winner
- Verify Award Status for #118526
The Design
About Grundig Heinzelmann Limited Edition 宣傳動畫影片
Grundig Heinzelmann 限量版係一部為一款靈感源自歷史經典設計嘅收音機而製作嘅宣傳動畫影片。Heinzelmann 收音機喺1946年面世,係一款以木箱製成、無需真空管嘅收音機。影片透過木材同拉絲金屬和諧交融嘅世界,重新演繹呢份傳承。所有元素都運用電腦圖像喺三維空間入面建模同製作動畫。影片全長六十秒,以全高清呈現,最後以一個充滿復古而又現代氛圍嘅房間作結。
The Recognition
About the A' Design Award 白金獎
Grundig Heinzelmann Limited Edition 宣傳動畫影片是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。Grundig Heinzelmann Limited Edition 宣傳動畫影片展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。Grundig Heinzelmann Limited Edition 宣傳動畫影片是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
- Dimensions & Packaging
- 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
- Tags
- Grundig, Heinzelmann, Radio, Animation, Digital Panorama
- Production Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
- Design Challenge
- The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
- Research
- Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
- Inspiration
- Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
- Project Duration
- Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
- Operation Flow
- This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
- Patents
- Copyrights belong to Arcelik A.S, 2019
- Team Members
- Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR - Image Credits
- Video Credits: Emre GOREN
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