由設計師 Yen C Chen 創作嘅 The Simplest Happiness 商業動畫 係備受推崇嘅 2020 A' Design Award 白金獎 得獎作品，獲獎類別為 電影設計。
白金電影· 2020
The Simplest Happiness 商業動畫
客戶: Fox Movies
電影 類別嘅 A' Design Award 白金獎 得獎者
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經驗證嘅獲獎者
驗證設計 #103050 嘅獲獎狀態設計
關於 The Simplest Happiness 商業動畫
在中國的十二生肖中，2019年是豬年，因此Yen C設計了切成薄片的豬，這是中文“很多熱門電影”中的雙關語。開心的角色與頻道的形像以及頻道希望給觀眾的開心的感覺是一致的。視頻是四個電影元素的組合。玩耍的孩子可以最大程度地表現出純正的幸福，並希望觀眾在看電影時有相同的感覺。
榮譽認可
關於A' Design Award 白金獎
The Simplest Happiness 商業動畫是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。The Simplest Happiness 商業動畫展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。The Simplest Happiness 商業動畫是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
- 尺寸同包裝
- video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
- 標籤
- Animation, 3d, motion graphics, advertising, movie
- 生產技術
- The project was realized using adobe software and 3d softwares.
- 設計挑戰
- The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
- 研究
- For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
- 靈感
- With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
- 項目時長
- Project has been done in Feb 2019 Taiwan.
- 操作流程
- Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
- 專利
- Copyright © 2019 Yen C
- 團隊成員
- Yen C Chen
- 圖片來源
- Video Credits:Yen C Chen, The simplest happiness, 2019
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