My Coin 三維動畫 by Sungkyun Bae is a highly esteemed winner of the very prestigious 2021 A' Design Award 白金獎 in 電影設計 Competition Category.

白金電影· 2021

My Coin 三維動畫

by Sungkyun Bae

Client: Studio Room

A' Design Award 白金獎 Winner in 電影 Category

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Verified Award Winner
Verify Award Status for #89640

View at A' Design Award Press Release Award Badge

Colors

The Design

About My Coin 三維動畫

《My Coin》係一部關於價值意義嘅三維動畫短片。故事講述一個男仔跌咗一個硬幣落坑渠。一位有錢人見到個男仔,就提出用一條金條嚟代替遺失嘅硬幣。對男仔嚟講,黃金只不過係攞返硬幣嘅工具,而有錢人就視黃金為更大嘅獎賞。呢部影片展現出每個人心目中嘅價值標準都各有不同。《My Coin》係用電腦動畫軟件製作,令角色同佢哋嘅動作可以誇張化,達到戲劇效果。

The Recognition

About the A' Design Award 白金獎

My Coin 三維動畫是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。My Coin 三維動畫展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。My Coin 三維動畫是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A boy drops a coin into the sewer. A rich man finds such a boy and approaches. A wealthy man who knows the situation puts out expensive gold bullion instead of a coin to the boy.
Dimensions & Packaging: Digital 3D computer animation
Tags: 3Danimaiton, maya, coin, value, shortanimation, 3D, boy, oldman
Production Technology: 3D Computer animation
Design Challenge: Challenges on whether it is possible to produce 3D animations that can effectively deliver content within a short period of time.
Research: Research and expression of each person's values
Inspiration: Because gold is very expensive, people generally prefer it to cheap coins, but in terms of boys' value standards, gold was just a tool to get out coins. Everyone has a different standard of value.
Project Duration: The project started in march 2017 in Bournemouth university and finished in march 2017 in Bournemouth university
Operation Flow: I made 3D animation using Maya program. Through 3D animation, we were able to exaggerate the character's behavior and express what we wanted to deliver more dramatically.
Team Members: Sungkyun Bae
Huy Bui
Micjelle Trapani
Reka Kadar
Tony Lewin
Xue Han