Kt 5g 戶外雕塑 by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 美術設計 Competition Category.

銀美術· 2020

Kt 5g 戶外雕塑

by Tist

Client: Tist

A' Design Award 銀獎 Winner in 美術 Category

34,190

Verified Award Winner

Verify Award Status for #102106

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kt 5g 戶外雕塑

KT 5G 係一組安裝喺南韓首爾市中心嘅戶外雕塑。呢啲雕塑展現咗 5G 通訊服務嘅主要特徵，即係高速、低延遲同廣泛連接。鮮豔嘅色彩、圖案同箭頭形狀代表住連接性、速度同數據流動，而無人機同自動駕駛就指涉呢種技術喺日常生活中嘅應用。雕塑係用鋼板屈曲同焊接而成，然後再髹上聚氨酯漆作為完成處理。較細嘅雕塑仲可以當長凳用，所以呢個裝置喺繁忙嘅步行路線上，構成咗一個充滿藝術感嘅休憩空間。

The Recognition

About the A' Design Award 銀獎

Kt 5g 戶外雕塑是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Kt 5g 戶外雕塑將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Kt 5g 戶外雕塑是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensions & Packaging: 1.5T SUS + urethane paint / 32m*6.8m
Tags: 5G, Craig and Karl, Outdoor sculpture
Production Technology: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Design Challenge: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Research: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiration: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Project Duration: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Operation Flow: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Team Members: TIST, Client : KT and Illustrator : Craig and Karl