Pop Pop 活動設計 by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 活動設計 Competition Category.

銅活動· 2020

Pop Pop 活動設計

by Tist

Client: Tist

A' Design Award 銅獎 Winner in 活動 Category

24,927

Verified Award Winner

Verify Award Status for #102112

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pop Pop 活動設計

Pop Pop係為韓國八間免稅店創作嘅冬季季節性活動設計。呢個項目將文化元素同零售空間結合,帶嚟超越購物本身嘅體驗。聖誕村主題將冬天、聖誕節同禮物連結埋一齊,勾起旅途中珍貴嘅回憶。人物、動物同樹木嘅插畫以重疊嘅線條相連,令畫面猶如拼圖一般可供解讀。霓虹軟管燈、亞加力同發泡膠板嘅運用,為呢個純白建築空間增添色彩同光影。

The Recognition

About the A' Design Award 銅獎

Pop Pop 活動設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Pop Pop 活動設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Pop Pop 活動設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensions & Packaging: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tags: Winter, Christmas, Jordy, Santa
Production Technology: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Design Challenge: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Research: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiration: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Project Duration: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Operation Flow: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Team Members: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk