Listening to Transparency 展覽視覺形象設計 by Xulei Li is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 平面設計 Competition Category.
銅平面· 2020
Listening to Transparency 展覽視覺形象設計
by Xulei Li
A' Design Award 銅獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #102475The Design
About Listening to Transparency 展覽視覺形象設計
《聆聽透明》係一個聲音藝術展覽嘅視覺形象設計，該展覽展出咗44件聲音同視覺作品。設計以代表聲源嘅圓形波紋為基礎，波紋喺角度、弧度同顏色上各有變化。標題以漸變網點喺透明PVC上絲網印刷，而波紋則以孔版印刷（Risograph）技術印喺棉紙上。呢兩層疊合成一幅圖像，翻開印刷頁面即可顯現波紋。呢種透明嘅視覺效果，既呼應咗作品所用嘅物料，亦體現咗聲音稍縱即逝嘅本質。
The Recognition
About the A' Design Award 銅獎
Listening to Transparency 展覽視覺形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Listening to Transparency 展覽視覺形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Listening to Transparency 展覽視覺形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In terms of production and design extension, the font and circular sound waves elements were separated, The font is silk-screen printed on transparent PVC material in gradual changing dot grid and the sound waves are printed on paper. The two layers will combine into one complete visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into world of sound world.
- Dimensions & Packaging
- 210mmX145mm
- Tags
- Image design, Invitation, book design, poster design, tickets design, layout
- Production Technology
- This work uses two special color printing in all application design inside. the type are silk-screen printed on transparent PVC material in gradual changing dot grid, the sound waves elements are printed in cotton paper by using Risograph technology.
- Design Challenge
- The visual design has to be in tune with the artworks and entire exhibition, and at the same time be consistent with the tone of the museum.
- Research
- The exhibition "Listening to Transparency" was consisted of 44 audio and visual art works. With a focus on spatialization design, most of these installation art pieces adapt many kinds of transparent and lighting materials to present audience the visualized transparency.. The visual design is based on circular waves representing sound sources. The waves are of various angles and curvatures. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound.
- Inspiration
- The visual design of the exhibition is based on circular waves representing sound sources. The waves are of various angles, curvatures, and colors. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. The font in traditional font Song, carrying an aura of China. The overall colors matched the colors of France’s National Flag, symbolizing the cultural communication between China and France.
- Project Duration
- The project started in May 2017 in Shanghai Minsheng Art Museum and finished in September 2017
- Operation Flow
- It is contains extra digital contents, you can via an app to scan the poster/ key visuals to link an promotional flim of the exhibition.
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