由設計師 Haitao Song 創作嘅 Interdependence 海报设计係備受推崇嘅 2020 A' Design Award 鐵獎得獎作品，獲獎類別為社會設計。

鐵社會· 2020

Interdependence 海报设计

由 Haitao Song

客戶: SongHaitao

社會類別嘅 A' Design Award 鐵獎得獎者

21,656

經驗證嘅獲獎者

驗證設計 #102665 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Interdependence 海报设计

《相互依存》係一張為引起大众关注野生动物保护而创作嘅公益海报。海报画面係一个餐盘：左边摆放住死去嘅野生动物，一只蝙蝠同一只穿山甲；右边则係一个受感染嘅人类肺部，入面画有冠状病毒嘅形状。动物流出嘅血液蔓延开去，形成肺部嘅轮廓，而肺部嘅血管就画成树枝嘅模样。呢个画面将食用野生动物同感染疾病联系埋一齐，表达出保护野生动物就係保护人类呢个讯息。海报尺寸为70厘米乘50厘米，会喺户外同网上展示。

榮譽認可

關於A' Design Award 鐵獎

Interdependence 海报设计是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Interdependence 海报设计將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Interdependence 海报设计因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
尺寸同包裝: 70cm X 50cm ,outdoor posting and network communication
標籤: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
生產技術: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
設計挑戰: I hope the final design is creative as well as intuitive and enlightening.
研究: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
靈感: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
項目時長: The project started in Guangzhou in January 2020 and finished in February 2020 .
操作流程: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
專利: Copyrights belong to Song HaiTao, 2020.
圖片來源: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020