BlackDrop 品牌標識 by Aleks Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2020

BlackDrop 品牌標識

by Aleks Brand

Client: Aleks Brand

A' Design Award 銀獎 Winner in 平面 Category

70,891

Verified Award Winner

Verify Award Status for #102722

View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop 品牌標識

這是個人品牌策略和識別項目。 BlackDrop是銷售和分銷咖啡的連鎖商店和品牌。 BlackDrop是一個個人項目，最初是為個人自由創意業務設定基調和創意方向而開發的。創建此品牌標識的目的是為了將Aleks定位為創業社區中值得信賴的品牌顧問。 BlackDrop代表著一個光滑，現代，透明的初創品牌，旨在成為一個永恆的，公認的，行業領先的品牌。

The Recognition

About the A' Design Award 銀獎

BlackDrop 品牌標識是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計BlackDrop 品牌標識將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。BlackDrop 品牌標識是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand