由設計師 Ruud Winder - Rebrandt 創作嘅 Woonwaard 企業形象識別 係備受推崇嘅 2021 A' Design Award 金獎 得獎作品，獲獎類別為 平面設計。
金平面· 2021
Woonwaard 企業形象識別
客戶: REBRANDT® — Dutch Masters in Rebranding
平面 類別嘅 A' Design Award 金獎 得獎者
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經驗證嘅獲獎者
驗證設計 #103738 嘅獲獎狀態設計
關於 Woonwaard 企業形象識別
Woonwaard係為荷蘭其中一間最大嘅房屋協會創作嘅企業形象識別。呢個識別設計現代之餘又不失莊重，傳達出平靜同安寧嘅感覺。設計呈現咗租戶嘅多元化以及租屋嘅正面意義。每一項應用都配有一組獨特嘅圓形圖案，取材自一個由超過250個唔同構圖同顏色嘅圓形組成嘅基本設計。印刷媒體採用FSC認證紙張，配以六種Pantone專色加黑色印刷。數碼應用則減少咗紙張嘅使用。
榮譽認可
關於A' Design Award 金獎
Woonwaard 企業形象識別是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Woonwaard 企業形象識別將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Woonwaard 企業形象識別激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- 尺寸同包裝
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- 標籤
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- 生產技術
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- 設計挑戰
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- 研究
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- 靈感
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- 項目時長
- 3-4 Months region Amsterdam, The Netherlands
- 操作流程
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- 團隊成員
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - 圖片來源
- All rights REBRANDT®
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