World Industrial Design Conference 视觉识别系统 by Xin Tong

World Industrial Design Conference 视觉识别系统 by Xin Tong is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2020

World Industrial Design Conference 视觉识别系统

by Xin Tong

Client: Sino-German Industrial Design Center

A' Design Award 銅獎 Winner in 平面 Category

13,572

Verified Award Winner

Verify Award Status for #104451

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About World Industrial Design Conference 视觉识别系统

《世界工业设计大会》係一套為全球性工業設計盛事而創作嘅視覺識別系統。會標入面嘅字母「I」延伸成一個光錐,係整套識別系統嘅主要輔助圖形。呢個光錐象徵住工業、融合、國際交流同創新。多種唔同顏色嘅光錐向上延伸,分別代表設計師、設計機構、製造企業同大學院校。呢套識別系統喺一套設計規範嘅指引下,應用於平面圖形同三維動畫之中。

The Recognition

About the A' Design Award 銅獎

World Industrial Design Conference 视觉识别系统是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計World Industrial Design Conference 视觉识别系统將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。World Industrial Design Conference 视觉识别系统出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Conference is unique with a far-reaching influence, regarded as a precedent for leading the industry and creating the wisdom of the global design. It has become a landmark design event for the international exchange of industrial design.Over 100,000 visitors admired the latest design concepts and products from around the world during the three-day Industrial Design World Expo, which presented a visual feast to them.
Tags: design,power,development,international,limitless,upword,Design Sparks Innovation Engine
Production Technology: Design is the universal language, which implies openness, inclusiveness, infinity, and the charm of the unknown.As the innovation engine, the design should be fully exerted to increase industrial value, to cultivate industrial vitality, to spur industrial upgrading, and to shape future industrial structure. As a result, the vitality of industry development can keep bursting and booming.
Design Challenge: The challenge is how to make the visual communication system of the 2019 world industrial design conference easier to identify and disseminate and more accurately convey the conference theme.Our team decide to use the light cone,which represents the the letter “I”,.It means "industrial", "integration", "international", and "innovation".The light cones of different colors also represnts the key elements of design industry, such as designers, design institutions, manufacturing enterprises, universities, etc.
Research: With the upsurge of design worldwide, it has become an important national innovation-driven strategy and an innovative driving force for the high-quality development of the manufacturing industry. The theme of WIDC 2019 is “Design Sparks Innovation Engine”. Design innovation can promote social development, economic development, and the sustainable development of human civilization. The light cone in the key vision jumps from bottom-up, symbolizing that the design power and industrial vitality keep bursting and booming. At the same time, it conveys the development concept of design, cooperation, openness, and sharing to the world. WIDC 2019 has promoted the deep integration of industrial design and economic and social development, facilitating the design exchanges and cooperation between countries and regions. During the Conference, a series of major innovation projects has been reached, including the signing of international design industry cooperation projects, the introduction of national high-end talents project, the establishment of the China Unified Innovation University of Industrial Design and the first world design industry organization - the Global Design Industry Organization. ith the aim of jointly creating an innovative design ecosystem, these projects could develop to be the think tank and kinetic energy platform that takes design as empowerment and drives the development of innovative industries in a chain.
Inspiration: The World Industrial Design Conference is a global industrial design event. The letter “I” in the logo of WIDC extends the auxiliary figure - light cone, which represents the key elements of design industry.The light cone also represents the letter “I”, which conveys various connotations of industrial design, including "industrial", "integration", "international", and "innovation". The light cones of different colors gush out and jump up to express the bright future of the vigorous development
Project Duration: The project started in April 2019 in and finished in August 2019 in Yantai, and was exhibited in October 2019.
Operation Flow: The design team has accurately interpreted the concept of the Conference, endowed it with rich connotations, and aroused infinite imagination of the audience. Combined with the management of design standards and the presentation form from 2D to 3D animation, it is a visual feast with a strong visual impact.
Team Members: Chief desinger：Xin Tong
Designer director：Xin Li
Creative director：Yuanchuan Chen, Shu Chen
designer:Lu Qiao, Zilin Liu, Xiaoming Liu
Image Credits: photographer Xin Li, WIDC,2019
video Bailin Lu, WIDC,2019