SciFest Los Angeles 節慶形象系統 by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 平面設計 Competition Category.
鐵平面· 2021
SciFest Los Angeles 節慶形象系統
Client: Art Center College of Design
A' Design Award 鐵獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #107529The Design
About SciFest Los Angeles 節慶形象系統
SciFest Los Angeles係一個為期八日、假想嘅科幻電影節而設計嘅節慶形象系統。呢個節目精選咗由1970年到2017年嘅經典科幻電影，涵蓋動作、動畫同懸疑等多個子類型。整套視覺語言以一套受四維空間場景啟發嘅立體字體為核心，貫穿所有應用媒介。海報結合咗擴增實境技術，等觀眾可以親身探索畫面嘅深度層次。而應用程式同網站介面則採用動態立體圖像，帶嚟更具沉浸感嘅視覺體驗。
The Recognition
About the A' Design Award 鐵獎
SciFest Los Angeles 節慶形象系統是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計SciFest Los Angeles 節慶形象系統將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。SciFest Los Angeles 節慶形象系統因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
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