由設計師 Jiaqi Song 創作嘅 Harlem Advocacy 海報系列係備受推崇嘅 2021 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2021

Harlem Advocacy 海報系列

由 Jiaqi Song

客戶: Bandujo Advertising Design

平面類別嘅 A' Design Award 銅獎得獎者

11,498

經驗證嘅獲獎者

驗證設計 #107915 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Harlem Advocacy 海報系列

《Harlem Advocacy》係一個為紐約市哈林區公共衛生倡導計劃而設計嘅廣告宣傳海報系列。呢批海報將品牌標誌同插畫圖標結合,每個圖標代表一項服務,例如醫療、社會、教育或就業相關支援。其中一張主海報將所有圖標一齊呈現。為方便公開派發,系列亦拆分為多張獨立海報,每張以大尺寸展示單一圖標。整體視覺風格受波普藝術(Pop Art)影響,令當地居民能夠迅速辨識各項服務內容。

榮譽認可

關於A' Design Award 銅獎

Harlem Advocacy 海報系列是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Harlem Advocacy 海報系列將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Harlem Advocacy 海報系列出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
尺寸同包裝: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
標籤: graphic design, poster, illustrations, social service, poster design
生產技術: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
設計挑戰: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
研究: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
靈感: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
項目時長: This project started in June 2017 in New York City and finished in September 2017 in New York City.
操作流程: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.