由設計師 Yiwen Tu 創作嘅 Jie Yi Couture 品牌形象係備受推崇嘅 2021 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2021

Jie Yi Couture 品牌形象

由 Yiwen Tu

客戶: Jie Yi Couture Studio

平面類別嘅 A' Design Award 鐵獎得獎者

9,986

經驗證嘅獲獎者

驗證設計 #109125 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Jie Yi Couture 品牌形象

《解一》是為上海一間高級訂製時裝工作室設計嘅品牌形象。漢字「解」有拆解、解構之意,而「一」則代表統一、一致同一體嘅意思。標誌以中文字體構建而成,部分字形被替換成人體模特同剪刀嘅符號圖案。打版草圖構成主要視覺元素,當中嘅線條、曲線同標註共同組成細緻嘅圖案紋理。呢套品牌形象應用喺多種尺寸嘅包裝之上,整體設計傳達出精湛工藝同半訂製剪裁服務嘅質感。

榮譽認可

關於A' Design Award 鐵獎

Jie Yi Couture 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Jie Yi Couture 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Jie Yi Couture 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
尺寸同包裝: The packaging shown is offered in a variety of sizes and iterations based on the product.
標籤: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
生產技術: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
設計挑戰: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
研究: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
靈感: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
項目時長: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
操作流程: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
團隊成員: Independent
圖片來源: Yiwen Tu, 2020