X-Hale 宣傳活動設計 by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2021

X-Hale 宣傳活動設計

by Yiwen Tu

Client: The International Society for Performing and Visual Arts

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About X-Hale 宣傳活動設計

X-Hale係為一個虛擬藝術展覽而創作嘅宣傳活動設計。呢個項目包括標誌、海報、橫額、預告片，以及直播用嘅圖像素材。主要視覺元素係一個2.5D嘅字體結構。設計運用咗閃彩色彩，帶出輕盈、流動同神秘嘅感覺。當中好多項目，例如方形海報同語錄卡，都加入咗平靜呼吸般嘅動畫效果。所有素材都以多種格式製作，適用於網站同社交媒體。呢個宣傳活動旨在喺疫情期間，促進藝術家同觀眾之間嘅網上交流。

The Recognition

About the A' Design Award 銅獎

X-Hale 宣傳活動設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計X-Hale 宣傳活動設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。X-Hale 宣傳活動設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Dimensions & Packaging: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Tags: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Production Technology: 2.5D typography, Iridescent, photoshop, c4d
Design Challenge: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Research: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspiration: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Project Duration: This is an ongoing project starting in July 2020 in New York and Beijing
Operation Flow: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Team Members: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Image Credits: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu