由設計師 Fanny De Bray 創作嘅 Yoonly 視覺形象設計係備受推崇嘅 2021 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2021

Yoonly 視覺形象設計

由 Fanny De Bray

客戶: Made for you

平面類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #109809 嘅獲獎狀態

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色彩

設計

關於 Yoonly 視覺形象設計

Yoonly係一個為年輕旅客提供旅遊體驗嘅旅遊品牌而設計嘅視覺形象。字母Y同地圖釘結合,組成一個開關掣嘅造型,呼應「switch on life」呢句主題訊息。兩個字母O設計成無限符號嘅形狀,表達長留心中、歷久常新嘅回憶。每個字母嘅底部向右上翹,令標誌顯得更加靈動同富有層次感。鴨綠色呼應大海同天空,橙色則代表人情溫暖同陽光普照。呢套形象設計同時適用於數碼同印刷媒體。

榮譽認可

關於A' Design Award 銅獎

Yoonly 視覺形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Yoonly 視覺形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Yoonly 視覺形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
尺寸同包裝: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
標籤: travel, young, branding, graphic design, vacation, experiences, mountains, sea
生產技術: Logo
Business card
Letterhead paper
Envelope
設計挑戰: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
研究: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
靈感: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
項目時長: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
操作流程: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
專利: Copyright Made for you
團隊成員: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
圖片來源: Copyright Made for you