Muse 概念展覽 by Michelle Poon is a highly esteemed winner of the very prestigious 2021 A' Design Award 金獎 in 平面設計 Competition Category.

金平面· 2021

Muse 概念展覽

by Michelle Poon

Client: Michelle Kason

A' Design Award 金獎 Winner in 平面 Category

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Colors

The Design

About Muse 概念展覽

Muse是一個實驗性設計項目，通過三種裝置體驗來研究人類的音樂感知，提供不同的音樂體驗方式。第一個是使用熱活性材料純粹聳人聽聞的，第二個展示了對音樂空間性的解碼感知。最後是音樂符號和視覺形式之間的翻譯。鼓勵人們與裝置互動，並以自己的感知在視覺上探索音樂。主要信息是設計師應該意識到感知在實踐中如何影響他們。

The Recognition

About the A' Design Award 金獎

Muse 概念展覽是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Muse 概念展覽將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Muse 概念展覽激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Muse is an experimental design project studying the musical perception of the human through three installation experiences, two sensational and one logical. People are encouraged to interact with the installations and explore the music visually with their own perception. We try to understand how people understand music here.
Dimensions & Packaging: The exhibition is proposed to be in Hong Kong Museum of Art Gallery 4. It includes three installations which is 2m x 2m x 3m each for two of the cylinder exhibits (the Senses and Shades) and three tables for the third interactive exhibit (the Table).

There are also a set of printed materials, such as poster, brochures, printed and digital tickets, which align back to the exhibition brand.
Tags: exhibition, music, perception, visual communication, graphic design, experiement, conceptual
Production Technology: Thermo-active fabric for the Senses.
Acrylic Tiles for the Table.
Antalis Skin Paper for printed matierals.
Design Challenge: Research part:

With the current situation of coronavirus, I could not provide an extensive performance that surrounds the participants. This makes sensing spatiality less specific than in under a real performance as participants could only rely on their imaginations while listening to their headphones.

Creative part:

I stuggled to code or turn raw data into infographics or coded graphics. The topic of 'musical Perception' digs very deep into human psychology and it is somehow hard for anybody to understand the final deliverables. I developed a many possibilities before coming up wth using simple and minimalistic approach to code the raw dats collected.
Research: Readings:

Perception is ineffable. Any written language on the earth failed us in fully communicating perceptions. Perception could be sensed and understood, but not necessarily be spoken. This situation is even more significant when it comes to music as music is often known to be ‘expressive’, ‘intangible’ and ‘free flow’. Music is something that could not be 100% translated to verbal communication. Music is so vague that perception plays a really big role on how we feel and are moved about it.

Musical Experiment:

A group of audience were asked to finish a set of doodles while surrounded by a group of choral performers. From the results, it is understood that human focus on differences and similarities, ups and downs, stable sounds and changes, as well as flat tones and big contrasts. Human always try to find repetitive patterns in a song, which is a reference of what we have always been exposed to.
Inspiration: The name ‘Muse’ is taken from the inspiration of Greek mythology. The Greek goddesses of art & music are the Muses. They are known as one entity, though there are actually 9 of them and each is unique in their own way. Its resonances with the concept of perception as perception could be understood universally to some extent, though still unique among each of us.
Project Duration: The project started dwith the research stage from September 2019 to January 2020, and the execution stage from January 2020 to June 2020.
Operation Flow: We perceive an object through sensations from our body and also our logical mindset which make sense of the sensations. Yet the channels for perceiving music is not limited to our ears only, but our eyes which see the performance, our hands and our bodies which feel the bass beat and frequencies. These information collected from the senses are sent to our brain to construct meaning and perception paved in to help making sense of the information collected.
Patents: Copyrights belong to Michelle Kasom, 2020
Image Credits: Michelle Kason