Guangdong Ecological Belt 標識系統 by YouKing Design

Guangdong Ecological Belt 標識系統 by YouKing Design is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2021

Guangdong Ecological Belt 標識系統

by YouKing Design

Client: Water resources department of Guangdong Province

A' Design Award 銅獎 Winner in 平面 Category

9,176

Verified Award Winner

Verify Award Status for #110782

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangdong Ecological Belt 標識系統

廣東生態帶係為中國廣東省河流湖泊而設計嘅一套標識系統。呢個系統以水為主題，喺保持統一外觀嘅同時，展現唔同城市嘅文化特色。標準工業結構同模組化組件令組裝更簡便，維護更容易，成本更低。安全方面採用防盜螺絲。標識牌設有兩種尺寸，分別為300×80×2200毫米同600×80×2200毫米。呢套系統仲肩負住傳播水利知識同水源保護理念嘅使命。

The Recognition

About the A' Design Award 銅獎

Guangdong Ecological Belt 標識系統是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Guangdong Ecological Belt 標識系統將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Guangdong Ecological Belt 標識系統出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The central element of this project is modular design, a part of which is adopted to give full play and to express the diversified cultural characteristics in such extension, while ensuring the unity and harmony of the whole system. In addition, this system spreads knowledge about water conservancy and governance, and aims to raise awareness about the protection of water sources.
Dimensions & Packaging: typeA size 300(mm) x80(mm) x2200(mm)
typeB size 600(mm) x80(mm) x2200(mm)
Tags: signage, wayfinding, EGD, Public welfare, Graphics
Production Technology: To facilitate installation and maintenance, the whole signage system adopts a standard industrial structure and modular design of its parts. It is equipped with anti-theft non-standard screws. During mass production and installation, the standard parts can be simply assembled or modular installation can be performed as needed. In this way can we greatly enhance the degree of freedom in use and the operability of the signage, while cutting down costs.
Design Challenge: The construction of Guangdong Ecological Belt plays a public benefit publicity role in demonstrating and leading the ecological civilization construction across the country. It can popularize relevant knowledge about water conservancy culture and governance, and raise public awareness on the preservation of water sources. Moreover, it creates a connection between the local historical and cultural characteristics, contributing to the establishment of a high-quality iconic image this project.
Research: The whole project follows several rivers of different sizes along their course throughout cities with dissimilar economic situations, degrees of development, residents living conditions, regional culture, and construction situations. Our signage system is designed to showcase the distinctive ecological belts and regions, to live up to local financial needs, and to highlight the features of charming and picturesque rivers and lakes in Guangdong province.
Inspiration: This project developed in Guangdong province, China, is themed around the concept of water. It features a signage system that portrays the cultural characteristics of different cities. Such system also integrates with public greenways and other scenic spots signage, to showcase the process of water conservancy and its governance. Moreover, it is easy to install and maintain, and can ensure safety at a reduced the cost, which avoids some cities' financial constraints.
Project Duration: The project started in September 2019 in Guangdong and finished in August 2020 in Guangdong
Operation Flow: During mass production and installation, the standard parts can be simply assembled or modular installation can be performed as needed. In this way can we greatly enhance the degree of freedom in use and the operability of the signage, while cutting down costs.
Team Members: Wenhui Ou
Cheng Zhong
Shangfei Lang