Little Magic 小魔法 - 童裝品牌形象設計 by Hsuan-Yun Huang

Little Magic 小魔法 - 童裝品牌形象設計 by Hsuan-Yun Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2021

Little Magic 小魔法 - 童裝品牌形象設計

by Hsuan-Yun Huang

Client: Little Magic

A' Design Award 銅獎 Winner in 平面 Category

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Colors

The Design

About Little Magic 小魔法 - 童裝品牌形象設計

Little Magic 係一個專為童裝系列創作嘅品牌形象。呢個形象運用咗一個標誌性嘅魔法符號——戴帽嘅兔仔，簡潔又充滿童趣。動物插畫嘅設計旨在鼓勵小朋友同家長尊重地球上嘅所有生物。服裝採用GOTS認證嘅100%有機棉製造，以無毒油墨印製，並不含有害化學物質。品牌同洗滌標籤縫製於衣物外側，以避免摩擦敏感肌膚。包裝則採用回收紙板同可回收塑膠製成。

The Recognition

About the A' Design Award 銅獎

Little Magic 小魔法 - 童裝品牌形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Little Magic 小魔法 - 童裝品牌形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Little Magic 小魔法 - 童裝品牌形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The identity is an iconic symbol of magic – a bunny in a hat, which is simple but yet playful. The animal illustration style is unique and memorable.
Dimensions & Packaging: All clothing comes in different sizes.
Clothing zip bags: 240mm x340mm
Tags: 50mm x 50mm
Paper Sheets: 635mm x889mm
Monthly onesies set boxes:400mm x300mm
Bib boxes: 210mm x 95mm
Tags: Branding, Packaging, Illustration, Children Clothing.
Production Technology: Clothing materials: GOTS certified organic cotton, made of 100% organic cotton. Non-toxic printing, no harmful chemicals, and nickel-free snaps. Free of formaldehyde, AZO, cadmium, and OTC. Usage of accessories complies with CNS 15290 textile safety regulations.

Packaging materials: made from recycled cardboard & 100% recyclable plastic.
Design Challenge: On the creative side, the challenge was to come up with a unique illustration style that can be eye-catching by both children and adults. The brand's image should be playful but educational at the same time, so I spent a lot of time on social media campaigns and used infographic images to tell people about the brand's vales.
Research: Little Magic's brand soul to take care of the future generation and protect our planet. Using all eco-friendly materials to produce both items of clothing and packages is not easy to achieve. It took a long time to find factories that can do that but not too expensive.
Inspiration: The designer believes that every kid has the magic to make their dreams come true－their curiosity, creativity, and imagination inspire. The designer also believes that all creatures on the earth are beautiful in their way – just like magic. The illustrator wants to use the unique animal illustrations to give both children and parents a concept of respecting all creatures on the planet. The usage of eco-friendly materials to take care of the future generation and protect our planet.
Project Duration: The project started in July 2019 in Taiwan and finished in July 2020 in Taiwan, and was exhibited in Taiwan in April 2019.
Operation Flow: Onesies are made by 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch and constructed with a lap-neck design to ensure smooth, hassle-free outfit and diaper changes. The brand label and care label are sewn on the outside of the product to avoid rubbing the baby's skin.

T-Shirt are made of 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch. Elastane rib collar. Double stitching at front collar. Resistant and well maintained. Double stitching at sleeves. The brand label and care label are sewn on the outside of the product to avoid rubbing the kid's skin.

Packaging: Sealed clothing bags maintain product's quality. Jiugongge-liked boxes help people to keep the products neat and clean.
Team Members: Designer: HsuanYun Huang
Illustrator: HsuanYun Huang
Photographer: HsuanYun Huang
Image Credits: Image #1,2,3,4,5,6,7,8,9: Designer HsuanYun Huang, 2020