Lazarus Effekt 宣傳插畫 by Lara Wilkin is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2021

Lazarus Effekt 宣傳插畫

by Lara Wilkin

Client: Lara Wilkin

A' Design Award 銅獎 Winner in 平面 Category

11,654

Verified Award Winner

Verify Award Status for #111279

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lazarus Effekt 宣傳插畫

《拉撒路效應》是一套為跨媒體宣傳活動而創作嘅宣傳插畫,主題環繞「拉撒路效應」。呢個由古生物學家大衛・賈布隆斯基（David Jablonski）提出嘅名詞,用嚟形容重新發現一種曾經被認為已經消失或滅絕嘅生物。呢批插畫描繪咗一啲重新被人發現嘅動植物。每幅圖案都以黑白向量圖形繪製而成,細節豐富,觀者只要細心觀賞,就可以發掘更多隱藏其中嘅細節。呢批大幅印刷品作為視覺主軸,將海報、單張、橫額同資訊圖表串連成一個完整嘅視覺系統。

The Recognition

About the A' Design Award 銅獎

Lazarus Effekt 宣傳插畫是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Lazarus Effekt 宣傳插畫將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Lazarus Effekt 宣傳插畫出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Dimensions & Packaging: main illustration 32000 mm / 23428 mm
Tags: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Production Technology: Drawn layout and adobe illustrator vectors
Design Challenge: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Research: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspiration: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Project Duration: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Operation Flow: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Team Members: Lara Wilkin
Image Credits: Lara Wilkin