Fab 戲院室內設計 by Xiang Li is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 室內空間及展覽設計 Competition Category.

銀室內· 2021

Fab 戲院室內設計

by Xiang Li

Client: X+Living

A' Design Award 銀獎 Winner in 室內 Category

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The Design

About Fab 戲院室內設計

Fab係一間位於中國西安嘅戲院室內空間，佔地1150平方米。設計將電影拍攝場景搬入主大堂，令參觀者既係現實中嘅觀眾，同時亦係想像中電影製作嘅參與者。度身訂造嘅傢俬呼應主題，包括浴缸梳化、導演風格嘅休息座椅，以及一個造型似佈景箱嘅售票櫃枱。休閒酒吧同埋夾公仔機等娛樂設施，同四個觀影廳結合埋一齊。整體設計全程都考慮到聲學要求同座位舒適度。

The Recognition

About the A' Design Award 銀獎

Fab 戲院室內設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Fab 戲院室內設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Fab 戲院室內設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the theater is different from traditional theaters. The project is not only rendering the film sense with different forms, but also giving the audiences dual identities, both an audience in the reality and a participant of the movie-shooting in the imagination. They are connected and laid down to enter the film world step by step. And instead of waiting boringly, they will enter an active participation sparticipation state through the mobilization of the atmosphere.
Dimensions & Packaging: The floor area of this project is 1150 sqm.
Tags: Li Xiang, retail, cinema, interior design, xliving, China
Production Technology: Through some interesting customized furniture, we have taken the theme of the entire space to the extreme. Bathtub sofa, director's rest seat, as well as the ticket counter that imitates the set box, etc, all satisfy the function while cooperating with the creation of the theme, allowing consumers to experience the charm of the movie in an immersive atmosphere.
Design Challenge: The biggest challenge is how to break the trditional pattern. It is easily to be misunderstood that the design ignores functions while completing the aesthetics, but in fact, all the specific requirements of the acoustics environment and the comfort of the audience are all under our consideration at the beginning. We believe that the cinema should undergo a transformation of spatial attributes. It should meet the increasingly vigorous social needs of young people. Simply relying on the sale of movie tickets cannot allow it to maximize the value of a commercial space. So we broke through this situation and completed this design.
Research: Traditional theaters pay more attention on panoramic sound effects and the viewing experience on the screen while they lack creativity. The single business model of selling tickets and snacks, it weakens the experience and expectations that the venue can give the audienceThrough the design of this project, we have found a possibility that may be able to answer the problem of the future development of the theater.
Inspiration: The inspiration for the project comes from the movie itself. We moved the shooting scene of film production to the main hall of the theater. We hope that the audience will be immediately impressed by the dramatic scene the moment they enter the theater. At the same time, through the integration of different entertainment facilities, the interaction between the audience and the cinema is not limited to watching the movie itself, which increases the possiblity of their consumption.
Project Duration: The project finished in January 2020 in Xi'an, China.
Operation Flow: According to the original plane, we can only build four relatively square video halls. Since this space pattern is difficult to provide rich viewing, instead of focusing on decoration, we integrated the space with other formats with similar entertainment attributes to build an avant-garde new cinema space. We moved the lounge bar into the theater space. It is not only an independently operable space, but also symbiotic and mutually beneficial with the cinema. The experiential claw machine and other entertainments also stimulates consumers to extend their stay in the theater, maximizes the value of the space.
Team Members: Lead Designer: Li Xiang
Project Director: Ren Lijiao
Project Director: Wu Feng
Image Credits: Image#1: Photographer Shao Feng, FAB Cinema, 2019.
Image#2: Photographer Shao Feng, FAB Cinema, 2019.
Image#3: Photographer Shao Feng, FAB Cinema, 2019.
Image#4: Photographer Shao Feng, FAB Cinema, 2019.
Image#5: Photographer Shao Feng, FAB Cinema, 2019.