DeliPeruano Signature 包裝 by Carla Filomeno Tejeda

DeliPeruano Signature 包裝 by Carla Filomeno Tejeda is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 限量版設計 Competition Category.

銀限量版· 2021

DeliPeruano Signature 包裝

by Carla Filomeno Tejeda

Client: DeliPeruano

A' Design Award 銀獎 Winner in 限量版 Category

38,840

Verified Award Winner

Verify Award Status for #111763

View at A' Design Award Press Release Award Badge

Colors

The Design

About DeliPeruano Signature 包裝

DeliPeruano Signature 是一款採用精選植物製成的高級皮斯科配對套裝。其包裝設計同時結合了簡約和傳統風格。乾淨、優雅，加上銀墨的使用，顯示了產品的純淨和高品質，而手工製作的紋理和材料則體現了這種秘魯酒的傳統。一般來說，瓶子的設計和盒子的其他元素可以展示和突出產品的屬性，實現使其獨特且令人嚮往的感官體驗。

The Recognition

About the A' Design Award 銀獎

DeliPeruano Signature 包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計DeliPeruano Signature 包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。DeliPeruano Signature 包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DeliPeruano Signature is a Premium Pisco Pairing Kit made in a limited edition with selected artisanal botanicals. Its package design combines a minimalist and traditional style to convey its value and uniqueness, making it desirable to the user. Cleanliness and elegance denote the purity and high quality of the products, through the use of typography, black and silver ink printed directly on the bottles and small details such as textures and fine finishes. Graphic details, antique-style illustrations and rustic materials refer to the tradition and craftsmanship of this Peruvian liqueur.
Dimensions & Packaging: The box measures 17 x 14 x 38 cm.
Pisco bottle measures 6 x 31 cm.
The glass jars measure 4 x 9 cm each.
Tags: packaging, liquor, limited edition, handcrafted, minimalist design, graphic design
Production Technology: For the packaging design, the designer chose different materials such as glass bottles with cork lids, a handcrafted box made with reused wood, kraft paper, adhesive paper and jute rope, as well as silver ink and other fine finishes. Different printing systems were used for the production: direct screen printing on the bottles, screen printing on wood on the outside and inside of the box, and offset printing for the complementary materials such as labels, hangtag and leaflet.
Design Challenge: The most difficult part of this project was the production possibilities for the results desired, the materials and the small number of editions. It required an uncommon type of production for this type of goods and it was difficult to get a quality silkscreen with an artisan producer and with a graphic design of such small dimensions. I overcame it doing a lot of research, testing and design adjustments.
Inspiration: This product needed to be shown as something unique and desirable, standing out among the other piscos in Peru. That's why I chose a minimalist and elegant graphic design printed directly on the bottle instead of the common paper label, to showcase the product's attributes, combined with handcrafted and recycled materials that add a sensorial experience. For the typography and graphic details, I did a visual research and took inspiration from old Peruvian stamps and liquor labels, as well as old engraved botanical illustrations.
Project Duration: The project was started in January and finished in April 2018, in Lima, Peru.
Operation Flow: The kit’s box comes with a hanging tag on the outside as an introduction to the product. Once opened, user finds an elegant black envelope containing a welcome brochure. Next is the Pisco bottle with a minimal printed design that allows to see the purity and transparency of the liquor. Its white back label contains detailed information about the product. In a closed compartment are the botanical jars with their name printed on them. On the wooden lid you can see the logo and the edition number.
Image Credits: Photographer: Jürgen Korn, 2018.