由設計師 Michelle Mak - forceMAJEURE Design 創作嘅 Zacapa Reserva Limitada 2019 冧酒包裝設計 係備受推崇嘅 2020 A' Design Award 金獎 得獎作品，獲獎類別為 限量版設計。
金限量版· 2020
Zacapa Reserva Limitada 2019 冧酒包裝設計
由 Michelle Mak - forceMAJEURE Design
客戶: Diageo
限量版 類別嘅 A' Design Award 金獎 得獎者
經驗證嘅獲獎者
驗證設計 #99660 嘅獲獎狀態設計
關於 Zacapa Reserva Limitada 2019 冧酒包裝設計
Zacapa Reserva Limitada 2019係一款陳年冧酒嘅限量版包裝設計。啡色標籤配上金箔燙印字體,同酒液嘅琥珀色同金黃色調相得益彰。招牌嘅petate編織帶係由危地馬拉當地嘅女工匠以特別色調為呢個版本手工編織嘅草帶,環繞喺酒樽上。罐身設計融合咗以危地馬拉自然景觀為靈感嘅色彩暈染同紋理。喺罐身上,petate編織帶同印有品飲筆記嘅招牌帶均以金色調呈現。
榮譽認可
關於A' Design Award 金獎
Zacapa Reserva Limitada 2019 冧酒包裝設計是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Zacapa Reserva Limitada 2019 冧酒包裝設計將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Zacapa Reserva Limitada 2019 冧酒包裝設計激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- 尺寸同包裝
- Bottle: 750 ml
- 標籤
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- 生產技術
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- 設計挑戰
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- 靈感
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- 團隊成員
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - 圖片來源
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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