New HQ New Rules 標識系統 by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 平面設計 Competition Category.
銀平面· 2021
New HQ New Rules 標識系統
Client: Magyar Telekom
A' Design Award 銀獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #112485The Design
About New HQ New Rules 標識系統
《新總部新規則》係為匈牙利電信全新總部而設計嘅標識系統。呢套標識展示咗一系列辦公室行為守則。設計簡潔而不失趣味，令啲規則帶有親切感而唔會顯得過於命令式。插畫以幽默同富有人情味嘅手法，呈現日常辦公室情景。手繪風格同大樓嘅規模及現代氣質形成鮮明對比。設計旨在觸發即時嘅情感共鳴，鼓勵大家帶住微笑去遵守規則。
The Recognition
About the A' Design Award 銀獎
New HQ New Rules 標識系統是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計New HQ New Rules 標識系統將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。New HQ New Rules 標識系統是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tags
- Office building, Signage, Illustration, Design, System of Norm
- Inspiration
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Project Duration
- Permanent
- Team Members
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
