Primary Residence 字體設計 by Tianzhen Evleen Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award 金獎 in 平面設計 Competition Category.
金平面· 2021
Primary Residence 字體設計
Client: Evleen Huang
A' Design Award 金獎 Winner in 平面 Category
Verified Award Winner
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About Primary Residence 字體設計
Primary Residence 係一套字體設計，將簡約嘅建築形態轉化成字母同數字，運用紅、藍、黃三原色。每個字符都展示咗建築物嘅一小部分，冇明確嘅入口或者出口。樓梯、窗戶同幾何形狀呼應包豪斯（Bauhaus）運動同極簡主義建築。呢個設計亦都參考咗世界各地觀察到嘅樓梯同窗戶。草圖係根據真實建築物嘅相片喺紙上繪製。目標係將建築結構嘅形態同身份融為一體。
The Recognition
About the A' Design Award 金獎
Primary Residence 字體設計是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Primary Residence 字體設計將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Primary Residence 字體設計激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Primary Residence is an alphabet design that represents minimal architectural forms in typography with three primary colors: red, blue, and yellow.
Each letter and number represents a small part of the buildings without any apparent entry or existence. You may look at it with your own imagination to find the way in or out. You could even find connections from one character to the next.
The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together. - Dimensions & Packaging
- When the letter designs are applied to products, each one of them is given a unique identifying number.
- Tags
- Type, Typographic Architecture, Bauhaus Movement, Abstract, Minimalist
- Production Technology
- Started the sketches on paper, based on real architecture photography.
- Design Challenge
- The challenge of this project is finding ways to incorporate different elements of architectural forms with letters while making them look consistent and abstract.
- Research
- Each main element of the letter based on the research of the Bauhaus movement or the world architectures' photography.
- Inspiration
- The inspiration originally came from the Bauhaus Movement. Additionally, I was inspired by the design of stairs and windows from different parts of the world, like the fire escapes of old buildings in New York City and urban windows in European cities.
- Project Duration
- This project started in March 2020 in New Jersey.
- Operation Flow
- This archetype style helps the viewer gain a greater appreciation of the abstract building. The stairs, windows, all geometric shapes all dedicated to Bauhaus architecture and Minimalist building to blend with the form and identity of the structure.
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