C-MAX Branding Identity 品牌形象設計 by Fengnan Lin

C-MAX Branding Identity 品牌形象設計 by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2021

C-MAX Branding Identity 品牌形象設計

by Fengnan Lin

Client: C-Max

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #114759

探索更多 Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About C-MAX Branding Identity 品牌形象設計

C-MAX品牌形象設計係為一間從事雲端計算同大數據嘅科技公司而創作嘅視覺形象方案。標誌將CMAX呢幾個字母同常見嘅程式碼符號結合,包括角括號、破折號同箭頭,象徵運算同數據有序流動嘅過程。黑色表達精準感,而多彩嘅輔助圖形則展現出以科技構建嘅光明世界。呢套形象識別系統應用於名片、工作證、筆記本同帆布袋等物品上,採用四色印刷同UV上光工藝。

The Recognition

About the A' Design Award 銅獎

C-MAX Branding Identity 品牌形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計C-MAX Branding Identity 品牌形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。C-MAX Branding Identity 品牌形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.