Food in Nature 美食攝影 by Duc Bui is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 攝影設計 Competition Category.

鐵攝影· 2021

Food in Nature 美食攝影

by Duc Bui

Client: FPDB Creative

A' Design Award 鐵獎 Winner in 攝影 Category

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Verified Award Winner

Verify Award Status for #114801

View at A' Design Award Press Release Award Badge

Colors

The Design

About Food in Nature 美食攝影

《大自然中的美食》係為越南胡志明市一間海鮮餐廳創作嘅美食攝影項目。呢個系列呈現咗一份全新精緻餐飲菜單嘅菜式，每一道菜都有屬於自己嘅版面編排同故事。呢個概念將食物同大自然聯繫起來，透過展示脆弱嘅花朵喺乾旱嘅石頭上生長，呈現出一種象徵生存同成長嘅場景。作品特別強調花朵嘅鮮艷色彩同石頭嘅奇特形狀。人造光源被用嚟模擬海面反射嘅光線，藉此表達海鮮嘅新鮮感。

The Recognition

About the A' Design Award 鐵獎

Food in Nature 美食攝影是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Food in Nature 美食攝影將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Food in Nature 美食攝影因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
Dimensions & Packaging: Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
Tags: photography, food, seafood, nature, survival
Production Technology: Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
Design Challenge: The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
Research: How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
Inspiration: The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
Project Duration: The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
Operation Flow: Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
Team Members: Duc Bui & FPDB Creative
Image Credits: Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.