銀 印刷 · 2021
S6 Foundry 品牌系統和活動
by Paul Robb and Moira Bartoloni
- A' Design Award 銀獎 2021 in 印刷
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 39,295
- Verification code AA99F7AC65 · Verify this award
Colors
About S6 Foundry 品牌系統和活動
S6 Foundry 品牌及其隨後的字體樣本冊旨在創造新排版的樂趣，定位該品牌的視覺語言。明亮歡快的暖色調和獨特而令人驚訝的形式語言抓住了精神，延續了 1900 世紀遊樂場的傳統標誌。這些設計被開發為形式和元素的萬花筒，以創造品牌精神的正確視覺一致性和商業定製字體的新方向。
About the A' Design Award 銀獎
S6 Foundry 品牌系統和活動是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計S6 Foundry 品牌系統和活動將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。S6 Foundry 品牌系統和活動是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Press Kit
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
