Mengchao Wu, Hao Li and Sijia Zhang 嘅作品 Meet Rebrand 品牌

由設計師 Mengchao Wu, Hao Li and Sijia Zhang 創作嘅 Meet Rebrand 品牌係備受推崇嘅 2021 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2021

Meet Rebrand 品牌

由 Mengchao Wu, Hao Li and Sijia Zhang

客戶: Meet

平面類別嘅 A' Design Award 銀獎得獎者

40,607

經驗證嘅獲獎者

驗證設計 #115712 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Meet Rebrand 品牌

Meet是一家針對年輕人的韓式燒烤店。客戶對孟超、郝和思嘉的任務是創造一個藝術指導和視覺識別，以表達生動的品牌形象並推廣各種肉類。烤架上的肉的形狀自然地呈現出幾何形狀。這個想法使他們達到了這個概念的里程碑，將不同的肉類、海鮮和蔬菜與特定的幾何形狀連接起來。各種形狀組合和圖案賦予幾何圖形俏皮而熱辣的最終觸感。

榮譽認可

關於A' Design Award 銀獎

Meet Rebrand 品牌是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Meet Rebrand 品牌將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Meet Rebrand 品牌是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
尺寸同包裝: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
標籤: Branding, Graphic Design, Visual Identity, BBQ, Food
生產技術: Adobe suite, Video Production, Printing, Package Design
設計挑戰: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
研究: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
靈感: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
項目時長: 3 mouths
Executed in NYC and shanghai
操作流程: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
團隊成員: Mengchao Wu
Hao Li
Sijia Zhang
圖片來源: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li