Perceived Design Value 設計研究 by Aija Freimane

Perceived Design Value 設計研究 by Aija Freimane is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 服務設計 Competition Category.

鐵服務· 2021

Perceived Design Value 設計研究

by Aija Freimane

Client: Aija Freimane

A' Design Award 鐵獎 Winner in 服務 Category

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Verified Award Winner

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The Design

About Perceived Design Value 設計研究

《感知設計價值》係一個關於設計附加價值嘅博士後研究項目。呢項研究闡明咗五個世代同四個社會經濟階層群體嘅使用者,係點樣感知設計價值嘅。研究建議採用感知價值指標,去衡量產品同服務使用後所帶來嘅滿意度、幸福感同福祉呢啲最終成果。呢項研究仲定義咗一個三重設計流程,以及一個自我評估嘅設計成熟度矩陣。主要研究成果已經以一本89頁嘅A5書刊形式出版。研究目標係幫助企業、政府同社會更加自覺咁運用設計。

The Recognition

About the A' Design Award 鐵獎

Perceived Design Value 設計研究是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Perceived Design Value 設計研究將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Perceived Design Value 設計研究因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The postdoctoral research in design clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure satisfaction, happiness, and well-being as end results of product and service usage.
Dimensions & Packaging: Research for Design, The book of the main research results A5, 89 pp. Innovative approach on design's added value from the user perspective by analyzing design's socioeconomic impact from five generations and four socioeconomic class groups.
Tags: Design added value, Design's socieoconomic impact, Design indicators, conditionally subjective value, generations, socioeconomic class groups
Production Technology: The postdoctoral study in Design - new knowledge and theory of design's added value: defined design definition and design among other disciplines, described triple design process, decoded perceived value indicators of design, developed self-assessment design's maturity matrix.
Design Challenge: The challenge was to address the need to measure the socioeconomic impact of design and the role of design alongside other intangible assets in value creation identified by the European Commission. Ideas such as “good design always creates good value” and “design adds value” support the proposition that design impacts society and contributes to the economy but do not provide reliable and evidence-based tools to demonstrate that fact.
Research: The postdoctoral research as the local–global case study clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure cultural and personal satisfaction, happiness, and well-being as end results of product and service usage.
Inspiration: The objective of this research was to decode design added value by identifying aspects that may help businesses, governments, and society apply design more consciously and mindfully to determine the value proposition as a customer-perceived value and total customer benefit.
Project Duration: The project started in October 2017 in Latvia and finished in September 2020 and was financed by the European Regional Development Fund and the Republic of Latvia.
Operation Flow: The defined perceived value indicators of design succeeded in reflecting conditional subjective values and contributed to developing user-centered design-driven businesses by understanding meanings that people feel, sense, and receive when using products and services.
Team Members: Solo research.
Image Credits: Full postdoctoral research "Identification system of Design's socioeconomic impact":
https://01a185bd-defe-4101-9c4c-67cf29c9e773.filesusr.com/ugd/ed7c53_09da1ba5702449b2adc3fabfe02a3e21.pdf