S-oil Total 日曆插圖 by Kaze Park is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2021

S-oil Total 日曆插圖

by Kaze Park

Client: S oil Total

A' Design Award 鐵獎 Winner in 平面 Category

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Colors

The Design

About S-oil Total 日曆插圖

他設計了日曆插圖。在這個日曆設計中，使用精煉油的各種環境和元素被表達為一個平面構圖。它被描繪為汽車和摩托車，它們是代表性的交通工具。並根據城市、自然、環境、天氣等多種因素進行設計。它是一種新的表達方法的平面設計，結合了風格和電腦圖形，使用毛筆（韓國傳統繪畫技術）進行創作。

The Recognition

About the A' Design Award 鐵獎

S-oil Total 日曆插圖是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計S-oil Total 日曆插圖將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。S-oil Total 日曆插圖因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: He designed an illustration to be displayed on the calendar of S oil
Total a South Korea oil refinery.

In this calendar design the various environments and elements in which oil refining is entered are expressed as illustrations. It was constructed based on representative means of transportation and was designed with a concept according to various components such as various vehicles city center natural space and weather such as winter.
Dimensions & Packaging: S oil Total calendar illustration was created in Photoshop Rgb Cmyk color mode. The size is 400mm x 610mm. It was produced as an art calendar.
Tags: kazepark, soil, illustration, total, digital, calendar, art, southkorea, artist
Production Technology: In this case the brush used in traditional South Korea painting is used to create texture. And it first scans it and saves it as digital data.

Using the digital program adobe Photoshop sketch basic color and detail color using the touch of a traditional korea brush are performed in order. The important point here is that the traditional korea way of expressing pictures is a art that is expressed with digital graphics.
Design Challenge: The illustration he should have made was an illustration expressing the realistic and intuitive parts where the products made by the refinery are used. Since the calendar has the meaning of the time and season of the year. It was necessary to produce an illustration in consideration of seasonal elements that can be expressed in the flow and space of time.
In this project. He expressed the energy of oil refinery and the energy of the vehicles using it with a sense of speed and brush touch.
Research: A brush is one of the elements used in painting in Korea.

He uses a traditional Korean brush to express the touch of paintings. And his expression was embodied in a new form of illustration, with the encounter between digital graphics and traditional painting styles.

In this project, he emphasized the association with realistic human-connected objects. The important concept of this project is transportation.
Inspiration: He liked cars since he was young and his illustration also has a lot about cars. The oil refinery S oil Total contacted him about the calendar making project and he expressed his illustration on the calendar project.
Project Duration: The illustration of this project began design production in august 2016 and was released in Seoul. South Korea in January 2017.
Operation Flow: He believes that the value of the product made by S oil Company in South Korea with Total a global oil refinery company is great.

Refined oil is used in various places around the world and it is used most widely and contains its value and meaning in a means of transportation familiar to people.

The fast and tremendous energy from oil powered cars and motorcycles makes peoples lives better and still works as good energy around us.

His illustrations expressed that energy.
Image Credits: image #1 KazePark S-OIL TOTAL calendar-01
image #2 KazePark S-OIL TOTAL calendar-02
image #3 KazePark S-OIL TOTAL calendar-03
image #4 KazePark S-OIL TOTAL calendar-04
image #5 KazePark S-OIL TOTAL calendar-05