Club Hotel Avignon 視覺識別 by Arome Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2021

Club Hotel Avignon 視覺識別

by Arome Agency

Client: Club Hotelier d'Avignon

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #116908

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Club Hotel Avignon 視覺識別

Club Hotelier Avignon 的標誌靈感來自世界著名的阿維尼翁橋。標誌由帶有強烈象徵意義的字體組成，以簡單而精緻的方式顯示俱樂部的首字母。使用的綠色喚起了俱樂部的生態和自然維度。

The Recognition

About the A' Design Award 銅獎

Club Hotel Avignon 視覺識別是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Club Hotel Avignon 視覺識別將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Club Hotel Avignon 視覺識別出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Arome worked on the visual identity of the Club Hotelier of Avignon by taking inspiration from the world famous Pont of Avignon. The agency Arome worked on the typography of the logo to associate it with the bridge and make it a unique and original graphic game. The use of the color green demonstrates the ecological implication of the club concerning its ecological impact.
Dimensions & Packaging: Letterhead : A4 vertical
Business cards : 85mm x 55 mm
Tags: avignon
Production Technology: The letterhead and business cards were printed on 100% recycled paper to take into account the ecological issues of our planet and the printing of documents.
Design Challenge: The creative challenge was to associate the symbolism of the bridge with the typography of the logo.
Research: The architecture of the bridge of Avignon is very special. The bridge is broken but it stays created an exceptional historical monument and symbolic of the city of the popes.
Inspiration: The inspiration comes from the unique architecture of the Pont of Avignon. Arome worked around this strong symbolism as a working point of the creation.
Project Duration: The project started in March 2020 in Avignon and finished in May 2020.
Operation Flow: The bridge of Avignon is known the world over. Working on such a strong symbol to represent the avignon hotels was a real challenge for the team.
Team Members: - Art Director : Delphine Goyon
- Director : Remi Vicente
Image Credits: All pictures : Arome